Ad Campaigns
The Sleep Company unveils World Sleep Day campaign #OneMoreHour
Mumbai: Celebrating World Sleep Day, The Sleep Company, India’s leading comfort-tech brand, today announced the launch of its #OneMoreHour campaign advocating India to sleep better. The campaign began with an Instagram poll by Anil Kapoor asking individuals to vote for the number of hours they sleep daily. The poll results indicate that only 15 per cent respondents sleep more than 8 hours, with a majority 60 per cent sleeping only 6-7 hours per day. About 25 per cent of people sleep less than 6 hours each day, revealing a concerning trend of insufficient rest nationwide.
Regular eight hours of sleep every night is important for overall health. It allows the body to repair and recharge thereby reducing the risk of cardiovascular issues. Recognizing the adverse effects of inadequate sleep on health and lifestyle, the company encourages people to commit to sleeping one additional hour daily, fostering a collective effort towards better sleep quality. Further the brand also encouraged individuals to take a pledge to sleep #OneMoreHour and participants stood a chance to win SmartGRID products. Over 5,000 people took the pledge and nominated more than 10,000 friends and family to become a part of the movement.
The Sleep Company collaborated with health expert Digvijay Singh and other lifestyle influencers to raise awareness on the impact of inadequate sleep on one’s health and overall well-being. These health experts and influencers also became a part of the movement by taking the pledge.
The brand has also created video of a CGI SmartGRID mattress to depict the campaign and Indians pledging to sleep #OneMoreHour.
The Sleep Company co-founder Priyanka Salot stated, “An ideal sleep cycle should be of 7 hours however our poll results indicate that majority of individuals do not get enough sleep. With India being the second most sleep deprived country; we want to advocate better sleep habits among individuals and contribute to a healthy society. We are overwhelmed to see the response from this campaign with people pledging to rest well. This World Sleep Day, let us pledge to sleep #OneMoreHour every day and take a step towards a healthy sleep routine.”
Celebrating World Sleep Day, the company is also extending discounts of up to 45 per cent on its products from 15 to 17 March facilitating improved sleep options for individuals.
Health expert Digvijay Singh shares tips to get #OneMoreHour of quality sleep:
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
