Ad Campaigns
The Sleep Company unveils World Sleep Day campaign #OneMoreHour
Mumbai: Celebrating World Sleep Day, The Sleep Company, India’s leading comfort-tech brand, today announced the launch of its #OneMoreHour campaign advocating India to sleep better. The campaign began with an Instagram poll by Anil Kapoor asking individuals to vote for the number of hours they sleep daily. The poll results indicate that only 15 per cent respondents sleep more than 8 hours, with a majority 60 per cent sleeping only 6-7 hours per day. About 25 per cent of people sleep less than 6 hours each day, revealing a concerning trend of insufficient rest nationwide.
Regular eight hours of sleep every night is important for overall health. It allows the body to repair and recharge thereby reducing the risk of cardiovascular issues. Recognizing the adverse effects of inadequate sleep on health and lifestyle, the company encourages people to commit to sleeping one additional hour daily, fostering a collective effort towards better sleep quality. Further the brand also encouraged individuals to take a pledge to sleep #OneMoreHour and participants stood a chance to win SmartGRID products. Over 5,000 people took the pledge and nominated more than 10,000 friends and family to become a part of the movement.
The Sleep Company collaborated with health expert Digvijay Singh and other lifestyle influencers to raise awareness on the impact of inadequate sleep on one’s health and overall well-being. These health experts and influencers also became a part of the movement by taking the pledge.
The brand has also created video of a CGI SmartGRID mattress to depict the campaign and Indians pledging to sleep #OneMoreHour.
The Sleep Company co-founder Priyanka Salot stated, “An ideal sleep cycle should be of 7 hours however our poll results indicate that majority of individuals do not get enough sleep. With India being the second most sleep deprived country; we want to advocate better sleep habits among individuals and contribute to a healthy society. We are overwhelmed to see the response from this campaign with people pledging to rest well. This World Sleep Day, let us pledge to sleep #OneMoreHour every day and take a step towards a healthy sleep routine.”
Celebrating World Sleep Day, the company is also extending discounts of up to 45 per cent on its products from 15 to 17 March facilitating improved sleep options for individuals.
Health expert Digvijay Singh shares tips to get #OneMoreHour of quality sleep:
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
