MAM
The Sleep Company launches its latest campaign, ‘#MadeToFlaunt’
Mumbai: Pioneers of the comfort-tech movement in the country and Asia’s first and only SmartGRID mattress makers, The Sleep Company, has launched its latest campaign, ‘#MadeToFlaunt,’ in partnership with filmmaker and style maven, Karan Johar. This campaign showcases the company’s revolutionary Elev8-Smart Recliner Beds and cutting-edge SmartGRID mattresses – designed to redefine comfort, luxury, and sophistication.
Renowned for his unmissable style and love for luxury, Karan Johar effortlessly joins the #MadeToFlaunt campaign, skilfully highlighting The Sleep Company’s Elev8- Smart Recliner Bed and SmartGRID mattress. These exceptional products mirror Karan’s talent for making a statement with premium and luxurious choices, captivating with unrivalled attributes. Just as Johar earns admiration for his taste in luxury and curated items, Elev8 demands attention with its unparalleled comfort-tech features.
Elev8 is the most advanced smart recliner beds in the market, designed to elev8 sleep quality and daily comfort. Its diverse range of customised preset modes encompassing sleeping, working, lounging, and relaxing functionalities like recliner mode, TV mode, massage mode, and zero gravity mode – adds to its allure, making it more than just a bed. Coupled with SmartGRID mattresses, it is a testament to the fusion of intelligence, innovation and unabashed flair.
Commenting on the collaboration, The Sleep Company co-founder Priyanka Salot expressed, “Since 2019, The Sleep Company has led the way in revolutionising comfort and sleep solutions. Rooted in sleep science, our unwavering mission is to enhance our customers’ quality of life. Our latest brand campaign, #MadeToFlaunt, is a celebration of exceptional products that seamlessly merge luxury, style, and comfort; Karan Johar perfectly embodies this philosophy, boldly embracing luxury. With his widespread popularity, this campaign brings us closer to making our SmartGRID technology accessible to an even broader audience, further cementing our leadership in innovative sleep and seating solutions.”
The Sleep Company CMO Ripal Chopda also commented on the campaign and said, “Our main motive behind the #MadeTo Flaunt campaign is to connect with audiences who appreciate innovative products with cutting-edge technology. The Sleep Company’s Smart Recliner Bed complemented by our patented SmartGRID mattresses is a product which redefines sleeping comfort blended with luxury and innovation. With Mr. Karan Johar on board we are sure that this new campaign will lead to high visibility and help us strike a chord with modern consumers of today”
“In keeping with the spirit of Mr. Johar for #MadeToFlaunt, we at The Sleep Company hope that this campaign is ‘The Biggest Blockbuster of the year!” added Chopda.
Designed in collaboration with World Without Walls, the #MadeToFlaunt campaign introduces a lifestyle reimagined, embodying The Sleep Company’s dedication to crafting exceptional sleep solutions seamlessly aligned with modern living. With a focus on unmatched comfort and style, it elevates the very essence of luxury, creating a novel way of living that’s both stylish and distinctive.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
