Ad Campaigns
The Sleep Company announces massive giveaway campaign
Mumbai: The Sleep Company is thrilled to announce a massive giveaway campaign wherein it will offer 100 free mattresses with patented SmartGRID technology worth Rs 25 lakhs to consumers. The giveaway campaign is a part of its celebration for the recent launch of its 100th COCO store in India. This will take place in Bengaluru on 27 July 2024 from 11 am to 1 pmon a first-come, first-served basis. For a decade long good night’s sleep all you need to do is reach the nearest TSC store in the locations mentioned here – HSR Layout, Galleria Mall, Indiranagar, and Forum Mall. TSC is delighted to celebrate this milestone with this offer, making it a unique opportunity for Bangaloreans to experience the unparalleled comfort and quality of its mattress.
The Sleep Company is one of the fastest D2C brands to reach the milestone of opening 100 COCO (company-owned, company operated) stores in just two years of marking its foray into offline retail business. The company opened its first store in Bengaluru in June 2022.
The Sleep Company co-founder, Priyanka Salot said, “We are thrilled to celebrate the 100th store milestone by giving away 100 free mattresses to the people of the city where we launched our first store two years ago. The idea behind this offer is to get more people acquainted with state-of-the-art comfort. We are incredibly grateful to our customers, who have played an instrumental role in our growth journey. By all means, the special giveaway is a big celebration of our expansion and a true reflection of the strong bond we share with our customers. People across the key metros, including in Bengaluru, are often faced with sleep deprivation issues due to their busy lifestyles. Through this initiative, we want to provide people with an opportunity to take home our patented SmartGRID mattress and have out-of-the-world sleeping experience for over a decade.’’
The Sleep Company CMO Ripal Chopda added, “This giveaway is our way of thanking Bangaloreans for their trust and loyalty, and we look forward to catering to more customers in the years to come. With the innovative and patented SmartGRID technology, our mattress provides deep and undisturbed sleep to individuals. Our omnichannel expansion across the country is to offer a superior and delightful experience to our customers and redefine the way people sleep and sit.”
The Sleep Company is Asia’s first and only provider of SmartGRID technology, revolutionizing sleeping and sitting solutions. As one of the country’s fastest growing brands, it is at the forefront of reshaping both the D2C as well as the omnichannel landscape in the mattress industry. Founded in 2019 by Priyanka and Harshil Salot, the company stands true to its commitment of offering customers the best sleeping experience. In just 4.5 years since inception, The Sleep Company has achieved a significant milestone of achieving Rs 500 crore ARR in FY24 and is well positioned to touch Rs 1000 crore revenue mark in the next 2-3 years.
The Sleep Company offers a wide range of products, including mattresses, smart recliner beds, office chairs, recliner sofa and pillows. Encouraging all Bangaloreans to visit the designated locations early to secure their chance to win a free mattress.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
