MAM
The role of storytelling in jewellery marketing
Mumbai: In today’s competitive jewelry market, where brands vie for attention and recognition, storytelling has emerged as a powerful tool to create emotional connections with customers, enhance brand authenticity, and differentiate brands. In this article, Lagu Bandhu director Parag Lagu delves into the significance of storytelling in jewelry marketing and explore how it can be effectively utilized to elevate a brand’s presence and impact.
1. Creating emotional connections:
One of the most compelling aspects of storytelling in jewelry marketing is its ability to evoke emotions and resonate with customers on a deeper level. By crafting narratives around the inspiration behind each piece, the craftsmanship involved, or the journey of the brand, marketers can forge meaningful connections with consumers. Whether it’s a tale of heritage and tradition or a story of innovation and creativity, compelling narratives have the power to captivate hearts and minds, fostering loyalty and engagement.
2. Enhancing brand authenticity:
In an age where consumers are increasingly drawn to authentic and meaningful experiences, storytelling offers jewelry brands an opportunity to showcase their values, ethos, and unique identity. By sharing stories that reflect the brand’s heritage, values, and commitment to sustainability or social responsibility, marketers can build trust and credibility among discerning consumers. Authentic storytelling sets the brand apart in any crowded marketplace, reinforcing its distinctiveness and relevance.
3. Differentiating jewellery brands:
With countless options available to consumers, standing out in the jewellery market requires more than just beautiful designs, it demands a compelling narrative that resonates with the target audience. Storytelling enables brands to differentiate themselves by infusing their products with meaning, context, and significance. Whether it’s the story of a rare gemstone sourced from a remote corner of the world or the narrative of a collaboration with a renowned artist, unique stories add depth and allure to the brand, setting it apart from competitors.
Storytelling has emerged as a cornerstone of effective jewellery marketing, offering brands a powerful means to connect with customers, convey authenticity, and differentiate themselves in a competitive landscape. By harnessing the emotive power of storytelling, we at Lagu Bandhu too as a core value try to forge lasting relationships with consumers, elevate our brand image, and carve out a distinctive position in the market. I feel, as the demand for authentic and meaningful experiences continues to grow, storytelling will undoubtedly remain a vital tool for shaping the narrative of jewellery brands and capturing the hearts of consumers.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
