Brands
The rise of tasting menus: Why they’re overtaking À La Carte dining
Mumbai: The world of fine dining is experiencing significant changes and is set to become more dynamic and innovative. The transformation in consumer preference has seen fine dining becoming less formal and more approachable. The focus is now on creating experiential meals that transcend only sustenance. Concepts such as farm-to-table, sustainability, or local sourcing are gaining popularity. This shift is reshaping the fine dining landscape, influencing restaurant operations, and reshaping diner expectations in restaurants. There are several causes for this change including changing tastes of consumers, economic factors, and the thrill of having a unique eating experience that one will never forget. Let’s look at this evolution into the realm of gourmet food.
Understanding À La Carte and tasting menus
When translated from French, the term “à la carte” essentially means “from the card.” It represents a service where guests select individual dishes from a restaurant menu. The enticing aspect of à la carte menus is their flexibility, which allows customers to personalize their food as they desire; depending on what they like and dislike, their diet, and how hungry someone might be when choosing food. On the other hand, tasting menus are composed of various courses handpicked by the chef and served in a set order. These offer a complete taste of the chef’s flair, creativity, and what the restaurant is capable of doing. A tasting menu can be compared to an adventure in cuisine that ushers’ diners through an intricately prepared sequence involving different flavors, ingredients, and cooking methods. This has recently made tasting menus very popular. Instead of being just another meal, it becomes an alluring form of entertainment that reinvents dining.
The advantages of tasting menus
Tasting menus go beyond the regular dinner experience and offer a unique culinary journey. It serves to present a finely selected course evolution aimed at orchestrating a symphony of flavors, textures, and aromas which could create limitless sensorial experiences using food materials from diverse cultures or geographies or even thematic narratives.
One of the primary advantages of tasting menus is the ability to let chefs freely express themselves through their cooking skills as well as innovation and creativity they have been imbued with. As a result, chefs are allowed to prepare their culinary vision as they want without any conditions that may hinder them. This allows them to experiment with new methods, add rare elements, and make unique blends of flavors which turn into dishes that can only be referred to as both a form of art and food.
As for value for money, tasting menus mostly provide high-end dining at fixed prices. A tasting menu often represents a good return on investment even though the upfront cost might exceed that of an à la carte meal because it features more courses of better quality. In addition, tasting menus go beyond consuming food, and what a patron gains is a very memorable experience.
The limitations of À La Carte menus
There are some downsides when it comes to the use of à la carte menus as opposed to other types of restaurant menus. Although providing flexibility in terms of dish selection, a la carte has its loopholes. The pricing model where each dish has its own price tag can quickly escalate costs resulting in what could potentially become an expensive dinner especially if you go eating in posh places. The abundant choice and variety of menu options can confuse customers and make the decision process more difficult. Cooking each dish to order means that prolonged waiting is possible, especially during peak. In addition, a la carte meals often lead to wastage of food which occurs unconsciously as customers end up ordering more than they can eat. Lastly, there is inconsistency in serving sizes with à la carte dining causing portions to fluctuate considerably. This difference in serving proportioning may result in uneven eating experiences where some individuals feel their servings are too small while others believe theirs are too much.
Due to these difficulties, fine dining has been shifting towards tasting menus that offer a cleaner, more immersive gastronomic experience solving many of the constraints posed by à la carte dining.
Consumer tastes and habits
Of late, there has been a discernible bias towards tasting menus in modern dining culture. Going out to dine is all about the experience. Through tasting menus clients are transported into a gastronomic journey where they get to enjoy various foods and tastes. This is not just about satisfying hunger but relishing the chef’s creativity and skill. It is therefore hardly surprising that more patrons are willing to spend that extra money for an unmatched experience provided by a tasting menu. This change in trend seems to be here to stay as it continues to reshape dining arenas.
The article has been written by Chef and Gourmestan and Bliss Bites GCC founder Chef Shivani.
Brands
Beardo unveils new film for Godfather fragrance
Danish Pandor leads cinematic campaign spotlighting power and comeback narrative.
MUMBAI: Power doesn’t always shout sometimes, it just walks back in and takes its seat. Beardo has rolled out a new campaign film for its flagship Godfather fragrance, bringing a cinematic lens to one of its most recognisable products. The film stars Danish Pandor, fresh off his portrayal of Uzair Baloch, and leans into a narrative built on quiet authority, tension, and a long-anticipated return.
Set in an abandoned den with an unclaimed throne, the film unfolds through whispers and restrained drama, culminating in a reveal that favours presence over proclamation. The storytelling mirrors the positioning of the Godfather fragrance itself, an enduring bestseller in the men’s grooming category, known for its bold, woody-spicy profile and appeal across age groups.
Rather than opting for a traditional feature-led approach, the brand leans into mood and mythology. Pandor’s performance anchors the film’s central idea of an anti-hero reclaiming control, aligning with the fragrance’s identity as a symbol of dominance and self-assured masculinity.
Conceptualised by Beardo’s in-house team, the campaign has been released across Instagram and Youtube, reflecting a broader shift towards content that blurs the line between advertising and entertainment particularly for digital-first audiences.
The fragrance itself blends mint, lemon, geranium, vetiver, and musk, designed to be long-lasting and versatile. But the campaign makes it clear: this isn’t just about scent notes, it’s about signalling presence.
In a category crowded with claims, Beardo’s latest play doesn’t try to be louder. It simply leans into the idea that the real ‘OG’ doesn’t announce itself, it’s felt.
