MAM
The Republic to handle Harley-Davidson creatives for India
MUMBAI: As Harley-Davidson decides to wind its wheels thorugh the roads of India in 2010, the American motorcycle manufacturer has roped in The Republic as its media and creative partner for the country. The Republic won the account following a multi-agency pitch. The pitch was conducted in India via Cricket, the consultancy firm that looks after Harley-Davidson‘s international brand and communication strategy. Says The Republic CEO and executive creative director Maia Katrak, “We will reach out to Indian riders in ways that reflect their needs. The advertising campaigns are normally defined. We will be employing a strategy that engages directly with customers. The Harley-Davidson India website is the first stage in that process.”
