MAM
The Quint launches ‘Marketing to Millennials,’ a knowledge exchange platform for marketers
MUMBAI: India will have 410 million millennials by 2020, who will spend $330 billion annually. The Quint, the preferred news and views platform for Indian millennials recently launched its Marketing to Millennials series of workshops to address the challenge of helping brands successfully reach millennials. The first workshop was held in Bangalore on March 26, with future editions planned for Delhi and Mumbai.
As a successful media brand focused on millennials, The Quint has gained unique insights into the millennial segment and the idea behind Marketing to Millennials was to share these insights with the larger community of brand marketers and blend views and perspectives to catalyse a progressive vision.
The key highlight of the workshop was a panel discussion with eminent marketing and content specialists such Gaurav Jeet Singh, GM, Media Services, South Asia at Unilever, Umang Bedi, President of Daily Hunt, Dhanya Rajendran, Editor In Chief at The News Minute, Siddharth Nambiar, Head, Amazon Prime Now and Sudarshan Gangrade, Founder of Lo! Foods.
Ankit Dhadda, Head of Marketing at The Quint& BloombergQuint, moderated the panel discussion that debated ‘The Word, The Visual, The Viral’ – Speakingthe language of Millennials. The panel engaged with a host of issues around marketing to millennials, ranging from whether social media engagement among millennials was an indication of buying behaviour, hyperlocal content and targeting, consumption patterns and language preferences of millennials, handling social media backlash like that faced by Surf Excel recently and building loyalty among millennial customers who are traditionally seen as fickle.
Commenting on the panel discussion, Umang Bedi, President, DailyHunt, said, “A key take away for me was that short or long does not matter (in content). Rather, content has to engage, speak the lingo of millennials and feel their vibe. Connections have to be deep, impactful and honest, and not based on time spent but in impact created.”
Sudarshan Gangrade, founder of Lo!Foods added, “At Marketing to Millennials, we gained some very practical insights into issues that matter to millennials and how start-ups as well as large firms can solve a very relevant marketing problem."
After the panel discussion, the workshop featured brief, yet high-impact presentations on how social media and innovation impact the youth marketing landscape, before concluding with a live brand solutions brief shared by Vineet Singh, head of Marketing, WeWork.The audience of close to 80 marketers then brainstormed around ideal communication strategies for shared workspaces. The winning team won hampers from The Quint & WeWork.
Commenting on the success of the event, Ritu Kapur, CEO, The Quint, said, “With this workshop, our presentiment about the need for a platform for youth marketing is confirmed! This was only the first edition and we are grateful to all the panellists and attendees who have given us valuable feedback that will only help us to make Marketing to Millennials bigger and better.”
MAM
Worldwide Travel Insurance for Indian Travellers: How to Find a Plan Without Geographic Gaps in Your Protection
Travelling to more than one country can make insurance selection more complex, because a policy that looks broad at first may still leave certain destinations, transit points, or regions outside its scope. For Indian travellers, this can lead to gaps in cover during a medical emergency or travel disruption abroad.
Here’s a guide to understanding how worldwide coverage works, which plan types to review, and how to check for geographic exclusions before choosing a policy.
Why Geographic Coverage Matters in Travel Insurance
When travellers look for the best travel insurance, medical cover and premium often get early attention, but geographic scope matters just as much. A policy may appear broad while still limiting cover in certain countries, regions, or travel routes.
This can affect hospital access, emergency support, evacuation terms, and non-medical benefits. For Indian travellers visiting more than one destination, checking where the policy applies is an important way to avoid gaps in protection.
Types of Worldwide Travel Insurance Plans Available to Indians
Worldwide travel insurance may be available in different formats, and each one should be reviewed based on the route, trip pattern, and list of destinations.
Single-Trip Travel Insurance
This type of policy is generally chosen for one overseas journey with fixed departure and return dates. It may suit travellers visiting one country or more than one destination during the same trip. The policy still needs to be checked carefully to confirm whether every destination on the itinerary is covered during the full travel period.
Multi-Trip Annual Insurance
This type of plan may be suitable for travellers who visit different countries several times a year. It can be useful only when the policy’s covered regions match the countries included across those trips. Before choosing it, travellers should check trip duration limits, region-wise exclusions, and whether all intended destinations are covered under the annual plan.
Region-Specific Plans
Some policies are built for selected regions rather than for the whole world. These plans may be arranged by destination groups such as Asia, Europe, or broader international zones. They may be suitable in some cases, but they should be reviewed carefully if the journey includes stopovers, connecting countries, or travel beyond the listed region.
Comprehensive Worldwide Plans
These plans are usually reviewed by travellers who want broader international cover across multiple destinations. However, a plan described as worldwide may still have country-wise limits, separate terms for certain regions, or limits on healthcare access and emergency services. The wording should therefore be checked in detail before relying on the description alone.
Key Coverage Areas That Ensure Global Protection
A worldwide policy should be reviewed for the coverage points that matter when travel includes more than one country or a wider international route. These areas help show whether the plan is suitable for broader overseas travel and not limited to only a few listed destinations.
● Cover that applies to all countries listed in the itinerary, not only the main destination.
● Cover for transit stops and connecting countries that are part of the planned journey.
● Clear mention of excluded countries, restricted regions, or destinations not covered under the policy.
● Emergency medical and assistance support that remains available while travelling across different countries.
● Evacuation and repatriation terms that continue to apply during multi-country travel.
How to Check for Geographic Exclusions Before Buying
Geographic exclusions are often found in the detailed wording rather than in the headline promise of the plan. A careful review before purchase can help travellers understand whether the policy matches their travel route.
● Check the destination list in the policy schedule.
● Read whether excluded countries, sanctioned regions, or restricted zones are mentioned in the wording.
● Review whether transit stops and connecting destinations are mentioned as covered travel locations.
● Check if medical network access differs across countries even when the policy appears globally valid.
● Read whether adventure activities, cruises, or remote locations have separate geographic conditions.
● Review assistance and claim support terms to see if they apply equally across all covered destinations.
Conclusion
A travel insurance plan cannot be judged only by premium, destination label, or the word worldwide term alone. For Indian travellers, geographic scope needs close attention because exclusions and regional limits may affect how the policy works during the journey. A careful review of plan type, covered locations, medical support, and destination-specific terms may help reduce avoidable gaps.
