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The Quint launches ‘Marketing to Millennials,’ a knowledge exchange platform for marketers
MUMBAI: India will have 410 million millennials by 2020, who will spend $330 billion annually. The Quint, the preferred news and views platform for Indian millennials recently launched its Marketing to Millennials series of workshops to address the challenge of helping brands successfully reach millennials. The first workshop was held in Bangalore on March 26, with future editions planned for Delhi and Mumbai.
As a successful media brand focused on millennials, The Quint has gained unique insights into the millennial segment and the idea behind Marketing to Millennials was to share these insights with the larger community of brand marketers and blend views and perspectives to catalyse a progressive vision.
The key highlight of the workshop was a panel discussion with eminent marketing and content specialists such Gaurav Jeet Singh, GM, Media Services, South Asia at Unilever, Umang Bedi, President of Daily Hunt, Dhanya Rajendran, Editor In Chief at The News Minute, Siddharth Nambiar, Head, Amazon Prime Now and Sudarshan Gangrade, Founder of Lo! Foods.
Ankit Dhadda, Head of Marketing at The Quint& BloombergQuint, moderated the panel discussion that debated ‘The Word, The Visual, The Viral’ – Speakingthe language of Millennials. The panel engaged with a host of issues around marketing to millennials, ranging from whether social media engagement among millennials was an indication of buying behaviour, hyperlocal content and targeting, consumption patterns and language preferences of millennials, handling social media backlash like that faced by Surf Excel recently and building loyalty among millennial customers who are traditionally seen as fickle.
Commenting on the panel discussion, Umang Bedi, President, DailyHunt, said, “A key take away for me was that short or long does not matter (in content). Rather, content has to engage, speak the lingo of millennials and feel their vibe. Connections have to be deep, impactful and honest, and not based on time spent but in impact created.”
Sudarshan Gangrade, founder of Lo!Foods added, “At Marketing to Millennials, we gained some very practical insights into issues that matter to millennials and how start-ups as well as large firms can solve a very relevant marketing problem."
After the panel discussion, the workshop featured brief, yet high-impact presentations on how social media and innovation impact the youth marketing landscape, before concluding with a live brand solutions brief shared by Vineet Singh, head of Marketing, WeWork.The audience of close to 80 marketers then brainstormed around ideal communication strategies for shared workspaces. The winning team won hampers from The Quint & WeWork.
Commenting on the success of the event, Ritu Kapur, CEO, The Quint, said, “With this workshop, our presentiment about the need for a platform for youth marketing is confirmed! This was only the first edition and we are grateful to all the panellists and attendees who have given us valuable feedback that will only help us to make Marketing to Millennials bigger and better.”
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
