MAM
The Promax BDA awards (India) honored this year’s biggest creative teams in an event brimming with powerful and memorable moments at Taj Santacruz, Mumbai
MUMBAI: The 22nd Promax India BDA Awards held today at Taj Santacruz, Mumbai, captivated the audience with a formidable line-up of innovators and trailblazers who’ve redefined the creative space across industries and platforms. Leading the pack was Keynote Speaker Tim Horwood whose masterclass on the changing creative space in South Africa enthralled speakers and participants alike.
Speaking about the enormous success of the event, Rajika Mittra, Country Head, India, Hong Kong and Philippines, said, “we realize that storytelling is evolving and creativity has to be platform agnostic. That’s the reason, we brought in eminent personalities from across the globe who can share their dynamic experience across multiple platforms with this eclectic group. The idea was to take the game higher and challenge the Indian creative industry even more.”
Therefore, Promax BDA introduced three new categories-MOST OUTSTANDING MARKETING INITIATIVE (in house and out of house) and MOST OUTSTANDING DESIGN IN PROMOTION where the best of the best competes to win a Gold trophy. There is no second-best team here. You either win a Gold or nothing at all. This year, these prestigious awards were taken home by Star India, Zee and Star Movies.
Promax BDA, Conference Chair, Prasoon Joshi, 2018 looking at the award-winning categories said, “It’s amazing how year after year, TV networks and creative agencies are tapping into the Indian cultural kaleidoscope and coming up with ideas that are fresh, cutting-edge and shareworthy on all platforms. Promax is a unique forum that understands this changing dynamic and encourages them to push the envelope every year.”
There were many exciting firsts for the Promax BDA India awards this year. New categories that included Best VOD Service Promo, Best use of digital and Best direction. Further, a successful boot camp with three creative musketeers- Rob Middleton, Arnab Chaudhri and Pete Bishop – who super-charged the atmosphere with [V] machine, a hand- on creative drill that covered everything to create award-winning promos for a 360 audience.
This year, The Promax BDA Awards gave away 60 GOLDS, 57 SILVERS.
The eminent speakers present at the event were:
l Tim Horwood – Executive Creative Director, Mashoba Media Africa
l Glenn Urquhart – Creative, Swiss Army Knife
l Harry Ead – Associative Creative Director,DixonBaxi
l Bex Schwartz – Executive Creative director/Director, Cause+Effect
l Puja Vohra – Executive Vice President of Marketing and Digital, truTV
l Sheetal Sudhir – Creative Director/Co-Founder, Dynamite
l Stefan Mueller – Executive Creative Proudcer & Consultant, Flint Skallen
l Pete Bishop – Director, The Shop
l Rob Middleton – VP – Network Presentation Content Group, Astro
l Arnab Chaudhari – Director, Banabo
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
