MAM
How Fox Networks Group won big at Promax BDA Awards
MUMBAI: For promo producers and creators, the Promax BDA Awards are the gold standard, the pinnacle of recognition for a job well done. So, when you are called on stage to receive 13 metals, it clearly means that your work is a standout.
Fox Networks Group (FNG) – with just two brands under its umbrella, National Geographic and Fox Life – and more than a handful of awards is , therefore, is in a celebratory mood. The awards won by FNG include nine gold and four silver for National Geographic and FOX Life properties.
FNG swept the Best Original Logo Design category with Dark Hours and The Legend of Jagannath, and the Best Lifestyle Promo category with Kalki’s Great Escape and Bikini Destinations. They also bagged awards for BSF (Best Program Title Sequence), MARS (Best Outdoor), Dark Hours (Best promo not using programme footage) and NGC FY17 ‘Belong’ (Best Marketing Video), Nat Geo Gold Opener (Best CG Animation), Sound Trek (Something for nothing), He Named me Malala (Most outstanding marketing initiative), Soundtrek (Best Themed campaign) and Science and tech Idents (Best On Air Idents Design– In-house).
There is very limited local content on both the channels, with most of it being imported. So what are the challenges the FNG on air promotions team faces while conceiving the promos? “The biggest challenge is to make the content locally relevant to our consumer and make the product work for them,” says FNG vice president creative services Sanjay Ramachandran, while speaking to indiantelevision.com
“Some promos such as Bikini Destination were executed very fast (in around six hours) as compared to Dark Hours,which took over a month to get ready.” Ramachandran points out that the emphasis of the team is on ideation. He states: “Its challenging to get the objective correct and, to make a good promo, we need to have a clear understanding of the idea, communication and some basics of promotion. We should know our audience, brand and product to achieve something. We believe clarity and simplicity is key in giving our audience what they come for – a great experience.”
And, he reveals that he encourages members to be trained in multidisciplinary skills. “The multidisciplinary approach gives each one of us the experience of learning every thing and by using each others’ strengths we create a product which is very effective,” he says in parting.
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Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
