MAM
The power of failure: Lessons from a failed venture
The word failure carries a negative connotation, it is so because people perceive failure as their ultimate defeat. It won’t be wrong to say that failure is an inevitable part of life and more so in business.
However, one fails to understand that failures can act as a catalyst for growth. It can foster grave changes in the business and the way it operates. Thereby, encouraging you to build a more resilient business that can be profitable in the long run.
So, take a deep dive and learn how the power of failure can transform you and your business.
The need for flexibility-
In this ever-changing landscape of business. It is necessary to adapt to the changes and pivot when necessary. Failures can teach a person to embrace change. It makes you flexible and empowers you to adopt new policies and work on a different idea, even if it was not a part of your original plan.
This implies, that one should be ready to work on your ideas, grab opportunities and take feedback seriously. As it could offer insight on your business model and whether your strategies are working or not.
It fosters creative thinking
Failure in business can make you consider ideas you once thought were outlandish. It can pester you to reassess your approach towards business and adopt strategies that you earlier dismissed as too risky.
Taking market research seriously
Market research can play a critical role in shaping your business from knowing the customers’ needs, identifying the target audience, competitive analysis, and the cost of labour. Which can offer you an insight into the profitability of your business.
Many businesses fail because they don’t delve into market research and are too quick to invest in their project.
Network expansion
Having strong support is important in both business and life. It is when one fails at a venture, that one realizes the need for a strong support system and building a network. That can help provide advice and support in times of distress.
Which can create opportunities for collaborations, partnerships, and mentorship. It can also help you find a co-founder, who can complement your skills and work like a team to achieve business goals.
This quote by Thomas A. Edison resonates with my message, “I have not failed. I’ve just found 10,000 ways that won’t work.”
So, instead of dwelling on past failures. View them as stepping stones toward exploring and seizing new opportunities in business and beyond.
The article has been authored by visionary leader and inspirational mentor Suresh Meshramani.
MAM
Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
