MAM
The Original Chiller Fido Dido is here to ‘Put The Chill’ this summer
MUMBAI: No more stress, no more worry; the Original Chiller is here.
7UP, refreshing clear drink with a natural lemon flavor is building on this insight and bringing the ‘Original Chiller’ to help ‘Put The Chill’ in people’s lives. This summer Fido Dido, the witty, wriggly-haired mascot known for his quirky, fun attitude, will ‘Put The Chill’ in the latest iteration of the 7UP campaign that celebrates the legendary cool icon.
The TVC shows Fido Dido effortlessly ‘Put The Chill’ with his ability to handle any situation with a sense of calm and humour. All that one needs to do is to take a moment to slow down, take a break and stay cool while reconnecting with the people and things that really matter. Through his witty and quirky one-liners aka Fidosophies, the ageless mascot reiterates the brand’s belief that there is no point stressing about stressful situations.
Speaking on the campaign, Nobel Dhingra, Director Flavors (7UP and Mirinda) and Area 3 Countries, PepsiCo India said, “7UP as a brand has always encouraged today’s consumer to be their cool and optimistic self and who better to say this than the original Cool Dude, Fido Dido. We believe that Fido’s message is consistent with Brand 7UP’s cool, authentic personality and our campaign encourages consumers to sit back, relax and Put The Chill in their daily routine with a refreshing 7UP.”
Vishnu Srivatsav, Creative Head, DDB Mudra, South coined the phrase “Put The Chill. He says, “Our cultural environment, our society, the world around us, combine to put tremendous pressure on us. But when your relax, chill and don’t let it affect our natural positivity, there’s nothing we can’t take on. As a space and a line, “Put The Chill” is a pop mantra, a rallying cry with cultural cache that offers a perspective on things around us. A way of living, epitomized by Fido Dido. With this platform and this line, we’re looking to offer takes on life and all its little idiosyncrasies through Fido Dido and his absolutely unique personality.”
7UP will also roll out a 360-degree marketing plan post the launch of the TVC which will include outdoor & digital surround. The brand is coming with the coolest new packaging featuring Fido Dido in new PET bottles and cans which will be available to consumers across all modern and traditional outlets across the country. Consumers can also look forward to some never-seen-before, premium Fido merchandise available across independent retailers and e-commerce channels.
Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.
In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.
Step 1: Assess Your Family’s Healthcare Needs
Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.
Step 2: Visit the Insurance Company’s Official Website
After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.
This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.
Step 3: Compare Available Family Health Insurance Plans
A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.
Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.
Step 4: Choose the Right Policy and Start the Online Purchase
Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.
Step 5: Calculate the Premium Using an Online Calculator
Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.
Step 6: Fill in Personal and Medical Details
When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.
Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.
Step 7: Make Payment Through the Secure Payment Gateway
After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.
After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.
Step 8: Download and Keep Your Policy Document Safely
Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.
Conclusion
Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.
