MAM
The One Show 2022: Dentsu Webchutney bags 18 pencils for its ‘The Unfiltered History Tour’ campaign.
Mumbai: Dentsu Webchutney, the digital creative agency from dentsu creative group India has once again demonstrated creative excellence with its outstanding performance at ‘The One Show 2022’. The agency converted 21 shortlists into 18 pencils, three merits and a best of discipline across multiple categories for its one-of-a-kind campaign, ‘The Unfiltered History Tour’.
Dentsu Webchutney was also named ‘The Most Awarded Agency across APAC’, with ‘The Unfiltered History Tour’ bringing home seven gold, nine silver and two bronze for India. In March this year, Dentsu Webchutney emerged as the most awarded Indian agency at the Spikes Asia Awards with four grand prix, five gold, four silver & six bronze. In addition to this, the agency’s ‘The Unfiltered History Tour’ campaign has also clinched nine shortlists at D&AD 2022.
FCB India was the sole other recipient of silver pencil from the country at The One Show 2022. The agency’s ‘The Mirror – See Me As I Am’ for UNAIDS won it the honour. Ogilvy India took home two bronze pencils for Mondelez India’s ‘Shah Rukh Khan – My Ad’. Byju’s (Masterji), DDB Mudra Group (EatQual – McDonald’s) and VMLY&R Commerce (Hackwashing – Lifebuoy) one a bronze each.
On dentsu Webchutney’s big win, dentsu international global chief creative officer Fred Levron said, “This piece shows what we want dentsu to be known for. Building brands through the power of modern creative. Combining cultural insights, technology and experience. There is a new creative ambition at dentsu and India is leading the way.”
Dentsu Creative group India chief executive officer Amit Wadhwa added, “These wins demonstrate to me, our clients and our industry that we are doing something very right and, most importantly, we are surrounded by the right people. Kudos to the entire team!”
dentsu Creative group India group chief creative officer Ajay Gahlaut commented, “Winning 18 One Show Pencils for a single piece of work is unprecedented and just goes to show the breakthrough quality of the work we do at dentsu. Congratulations to the army of people involved in conceiving and delivering this campaign, particularly during a worldwide pandemic.”
“What makes me proud is that this campaign is making a real impact in the world. These pencils are a testament to how new-age creativity of activating digital content at a physical location is blurring boundaries – be it platforms or geographical,” said Dentsu Webchutney and dentsuMB CCO Arjuna Gaur.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
