MAM
The One Club appoints Tay Guan Hin as APAC regional director
Mumbai: The One Club for Creativity has announced that Tay Guan Hin, a long-time creative leader in Asia Pacific, has joined the global nonprofit organisation in the newly created position of APAC regional director for awards, programs, and partnerships.
The addition of Guan Hin to this new role represents a major commitment by The One Club to significantly grow its presence and level of industry support in APAC. He will be responsible for elevating all of the club’s awards, programming, partnerships, and membership in the region, primarily focusing on growing the ONE Asia Creative Awards and supporting a thriving regional creative community.
He will also enhance the organisation’s visibility by establishing strategic partnerships with agencies, brands, production companies, creative associations, schools, and media in APAC, and developing regional events and educational programs.
Guan Hin joins The One Club from BBDO Singapore, where he was creative chairman and a BBDO Asia Creative Council member. In addition to founding TGH Collective, a successful independent creative boutique agency, his experience includes serving in regional and global agencies such as Wunderman Thompson, Grey, Leo Burnett, and Saatchi & Saatchi for blue chip clients like Visa, Unilever, Audi, HSBC, Nestle, Shell, Abbott Nutrition, and Johnson & Johnson.
He has also authored the best-selling Penguin book “COLLIDE”, presented at TEDx conferences, served as president of Asia Professional Speakers, and currently sits on The One Club’s international board of directors.
“The appointment of Guan is pivotal in expanding our presence and support in APAC”, said The One Club CEO Kevin Swanepoel. “We’ve had a strong relationship with him for many years: he’s a board member, served on our awards juries, hosted Portfolio Night in Singapore, and was featured in our popular ‘A Creative Perspective’ video series. Guan is a recognised creative leader in the region who is ideally suited for this opportunity, and we’re excited to have him on the team.”
“Having spent years in global network agencies, I’ve seen firsthand the incredible talent we have across the Asia Pacific region,” said Hin. “I look forward to bringing our creative community even closer, building on the strong foundation we’ve established, and exploring new ways to inspire, connect, and innovate together through meaningful partnerships and programs.”
In addition to working on ONE Asia, he will also promote The One Club’s leading global awards: The One Show, ADC Annual Awards, Type Directors Club TDC competition and scholarships, TDC Ascenders, Young Ones Student Awards, Young Guns, Next Creative Leaders, and ONE Screen Short Film Festival.
Ongoing club programming with growth potential in APAC includes Portfolio Night, and initiatives from the club’s creative development department, such as ONE School, ONE Creator Lab, Executive Creative Summit, Creative Leaders Retreat, Brand-Side creative conference for in-house agency teams, and others.
Guan Hin will be based in Singapore, work directly with The One Club-APAC team in Shanghai, and report to Swanepoel in New York.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
