Brands
The OMG! brand associations of 2013
MUMBAI: What’s common between Amitabh Bachchan, Katrina Kaif and Sachin Tendulkar? Well, apart from their popularity in their respective fields, they are also the most sought-after ambassadors for an entire sweep of brands ranging from FMCG, electronics, automobiles, housing, telecom, banking and what have you.
With most products and services opting to play safe and going with ‘tried and tested’ names as brand ambassadors, the list of favourites’ doesn’t quite end with these three names.
However, the flip side to this kind of predictability is that not only viewers can’t take it anymore but also one cannot connect the dots between the brand and its ambassador.
For example, while Deepika Padukone’s endorsement of Vogue Eyewear was palpable, when Bachchan Sr – who sells everything from hair oil to chocolates to banking services with as much panache – endorsed Maggi Noodles, it surprised many who thought him too old to flog a product catering mainly to children and youngsters.
However, with 2013 ticking to an end, indiantelevision.com decided to take stock of a select few brands which flew in the face of inevitability with their unlikely choice of ambassador. Here’s listing them…
Hugh Jackman for Micromax
This one could easily be the shocker of the year, with the Indian smart phone company getting the Hollywood actor of ‘Wolverine’ fame to sell its full HD screen device, Canvas Turbo. Are the Khans reading?
Sachin Tendulkar for Musafir.com
While the master blaster has been one of India’s most celebrated icons both on and off the field, after his retirement from active cricket not so long ago, there was a huge debate about whether ‘Brand Sachin’ would take a beating. Whatever the answer to that question, seeing him in a handlebar moustache, showing travellers ‘a new way to go ghoomne’ in an advertisement for a travel portal is certainly not what the audience expected.
Mary Kom for Vodafone
From the cute pug who follows his kid master everywhere to the equally lovable Zoo Zoos, celebrities are certainly not what one associates this telecom giant with. However, starting next year, Indian boxing champ and Olympic Bronze Medallist Mary Kom will feature in Vodafone’s new social media-led campaign ‘Vodafone Firsts’ to be activated across nearly 30 countries.
Abhi-Ash for Prestige
Abhishek Bachchan and Aishwarya Rai Bachchan were last seen in an advertisement for a bathing soap. While one can relate to the high-profile couple selling a lifestyle product, the latest commercial which sees them endorsing a kitchen appliance typically meant for the aam aadmi doesn’t strike a chord with viewers.Virat Kohli for Border Security Forces
It’s well known that after Sachin Tendulkar, Virat Kohli is the face of several ‘youth’ brands. But designating him brand ambassador of the Border Security Forces (BSF) is taking his popularity a bit too far. We can’t connect the dots… can you?
Brands
From AI to IPOs: Hurun rich list shows billionaire boom year
AI, China and Musk power record surge as global billionaire club crosses 4,020
MUMBAI: Money, it seems, has learned to multiply faster than rabbits. The world’s billionaire club has burst through the 4,000 mark for the first time, with fortunes swelling so rapidly that the planet minted two new billionaires every single day last year.
That is the headline finding from the Hurun Global Rich List 2026, which counted 4,020 US dollar billionaires, up 578 from last year, setting a new world record. Their combined fortunes jumped 28 per cent, reflecting roaring stock markets, the unstoppable momentum of artificial intelligence, and a renewed wave of global industrial expansion.
If wealth were an Olympic sport, Elon Musk would be running laps around the competition. The Tesla and SpaceX founder has reclaimed the title of the world’s richest person for the fifth time in six years, with his wealth soaring 89 per cent to an astonishing US$792 billion. The surge was fuelled by booming valuations for Tesla and SpaceX, the latter now valued at US$1.2 trillion as it prepares for what could be a record-breaking IPO.
Musk’s meteoric rise also places him on the brink of a historic milestone. According to Hurun Research, he could become the world’s first trillionaire as early as this year, far earlier than previous predictions of 2030.
Behind Musk, Jeff Bezos retained second place with US$300 billion, buoyed by Amazon’s dominance in AI-driven cloud computing and renewed excitement around Blue Origin’s space ambitions. Meanwhile, Larry Page stormed into the top three for the first time after his wealth surged 65 per cent to US$271 billion, powered by Alphabet’s explosive growth and the global adoption of its Gemini AI systems.
Other big tech names continue to dominate the upper ranks. Sergey Brin sits fifth with US$247 billion, while Mark Zuckerberg, despite a modest rise to US$234 billion, slipped to sixth place. Europe’s lone representative in the top ten, Bernard Arnault of LVMH, held seventh position with US$178 billion following a rebound in luxury markets.
Perhaps the most striking new arrival in the top tier is Nvidia chief Jensen Huang, who entered the global top ten for the first time. His wealth climbed 34 per cent to US$172 billion after Nvidia briefly crossed a US$5 trillion market capitalisation, cementing its role as the backbone of the AI revolution.
Yet while tech titans surged, one legendary name slipped from the elite club. Bill Gates, after donating US$20 billion to philanthropy last year, dropped out of the top ten for the first time since the Hurun list began fifteen years ago, though he still retains a formidable US$115 billion fortune.
The geography of wealth has also shifted dramatically. After several years of decline, China has reclaimed its title as the world’s billionaire capital, with 1,110 billionaires, an increase of 287 in a single year.
The United States follows with 1,000 billionaires, up 130, while India remains firmly in third place with 308 billionaires, gaining 24 over the year.
Hurun researchers say China’s resurgence has been driven by industrial manufacturing, semiconductors and healthcare, sectors benefiting from Beijing’s push for technological self-sufficiency.
In India, the billionaire story is evolving rapidly. More than 80 per cent of Indian billionaires today were not on the list ten years ago, signalling a dramatic shift in the country’s wealth engines. Automobiles, financial services and food businesses led the charge.
At the top of India’s wealth ladder stands Mukesh Ambani, Asia’s richest person, with US$109 billion, followed by Gautam Adani with US$83 billion.
At the city level, the title of world’s billionaire capital once again belongs to New York, which hosts 146 billionaires, up 17 from last year.
China’s Shenzhen surged into second place with 132, overtaking Shanghai, while Beijing ranked third. Mumbai, home to 95 billionaires, slipped to sixth place globally.
If one force defined wealth creation in 2025, it was artificial intelligence. The list identified 114 billionaires whose fortunes are tied to AI companies, including 46 newcomers, making AI the single biggest engine of new billionaire creation.
Companies like Anthropic, the creator of Claude AI, produced seven new billionaires after its valuation soared to US$380 billion. Meanwhile, OpenAI’s alumni network has become a billionaire factory, with 14 billionaires emerging from the ecosystem.
The youngest among the new wealth creators are the founders of AI recruitment startup Mercor. Brendan Foody, Adarsh Hiremath and Surya Midha, all just 22, debuted with fortunes of US$2.4 billion each, becoming the youngest self-made billionaires on the list.
The billionaire economy is also becoming more diverse. By sector, financial services remained the biggest source of wealth, accounting for 11 per cent of billionaires, followed by media and entertainment (10 per cent), retail (9 per cent), and consumer goods (8 per cent).
Industrial products saw the biggest influx of newcomers, adding 109 billionaires, while healthcare also produced a significant wave of fresh fortunes.
Even cryptocurrencies maintained a foothold, with 23 crypto billionaires led by Binance founder Changpeng Zhao, worth US$29 billion, a 32 per cent increase.
Wealth is also spilling into unexpected arenas. A record 463 billionaires now own stakes in sports teams, including Dallas Cowboys owner Jerry Jones and Golden State Warriors investors Peter Guber and Joe Lacob.
Celebrity fortunes also climbed. The world now counts 25 billionaire celebrities and athletes, reflecting a shift toward ownership of brands and intellectual property rather than performance income alone.
Despite the rise of young tech founders, billionaires remain an older club. The average age on the list is 65, though 196 members are aged 40 or under, including 36 under 30.
Women continue to gain ground, with 285 self-made female billionaires, though China still dominates the category with three quarters of them.
Meanwhile, migration continues to shape global wealth. Around 14 per cent of billionaires live outside the country where they were born, with the United States hosting the largest group of immigrant billionaires at 175.
In total, 3,201 billionaires saw their fortunes rise, including 726 newcomers, while 809 saw their wealth fall and 96 dropped off the list entirely.
Yet the overall trend is clear. The billionaire population has more than doubled in a decade, and the elite US$100 billion “11-zero club” now counts 18 members, compared with none less than ten years ago.
As Rupert Hoogewerf, chairman of Hurun Report, puts it, the list tells the story of a rapidly changing global economy. “More than 70 per cent of today’s billionaires were not on the list ten years ago,” he noted.
Which means the real lesson behind the numbers is simple: in today’s economy, fortunes are no longer just built slowly. Increasingly, they are being engineered at the speed of innovation.
