Brands
Maggi launches campaign celebrating togetherness and shared joy
MUMBAI: Maggi is back to tug at heartstrings with its latest campaign, “Me and Maggi: So Good Together,” a warm celebration of connections, togetherness, and shared moments. The campaign shines a spotlight on how India’s favourite bowl of noodles continues to bring people closer, even in a world that often feels emotionally distant.
The new film captures everyday life where families drift into separate worlds, couples share space but miss time, and parents, children, and friends lose the small moments that truly matter. Through it all, the quiet longing for warmth and connection prevails, and for millions, Maggi has always been that spark. Its unmistakable aroma and beloved taste make every shared moment feel complete.
Nestlé India director foods Rupali Rattan said, “Maggi has always stood for warmth and connection. This campaign celebrates that simple yet powerful truth, bringing people closer no matter how far life pulls them apart.”
McCann Worldgroup India CEO & CCO Prasoon Joshi added, “The campaign goes beyond food. It reflects a deeper cultural observation: that in today’s hyper-connected world, human connection has quietly thinned. Even simple rituals can hold profound emotional power.”
“Me and Maggi: So Good Together” will roll out across TV, digital, and social platforms with heartwarming films, interactive content, and real-world experiences, reminding everyone that sometimes happiness comes in a humble, delicious bowl.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
