MAM
The Moms Co. Mompreneurs Show and Mahila Money Join forces to support Mompreneurs
Mumbai: The Moms Co Mompreneurs Show and Mahila Money announce a collaboration aimed at supporting the participants of The Moms Co.’s Mompreneurs Show. This strategic partnership is designed to create an ecosystem fostering empowerment and growth for women entrepreneurs, a cohort beyond the success of the Mompreneurs Show.
As part of this collaboration, Mahila Money and The Moms Co. Mompreneurs Show, organised a dedicated virtual event for women participants who registered for The Mompreneurs Show providing essential financial education, introducing the participants to the myriad offerings of Mahila Money, ranging from financial knowledge to securing micro-loans, thereby facilitating the scaling of their businesses.
Good Glamm Group co-founder & Good Community CEO Naiyya Saggi shared, “When we set up The Moms Co. Mompreneurs Show, the idea was to set up the largest nationwide multi-stakeholder initiative to support mom entrepreneurs. With the Partnership with Mahila Money, we are thrilled to extend our support to mompreneurs over and above the platform the show provides. Bringing on Mahila Money ensures we can continue to support mom entrepreneurs with the financial tools and knowledge needed to scale their businesses successfully.”
Mahila Money founder and chairperson Sairee Chahal said, “This collaboration is not just about productive capital. It is about a collaborative ecosystem to increase success ratio for women entrepreneurs with incubation, community, resources and engagement. It’s a movement to recognize and celebrate the entrepreneurial ambition and energy that women entrepreneurs bring to the table. Through #MompreneurMoneyMoves/#MahilaKnowsMoney, we aim to redefine the narrative around women and money.”
The highlight of this initiative was a masterclass session on ‘Financial wellness for mompreneurs’, co-presented by Mahila Money X The Moms Co. Mompreneurs Show that aimed to address the unique financial struggles faced by mompreneurs and provide tailored financial support to overcome challenges commonly encountered by entrepreneurs.
With the campaign #TheMompreneursShowXMahilaMoney, the collaboration takes a bold stance by celebrating the wealth of financial knowledge women already possess and elevates the financial prowess of women, emphasizing that empowerment starts with acknowledging the intelligence they bring to the table.
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
