MAM
The Moms Co. launches its first-ever digital campaign – ‘Science of Motherhood’
MUMBAI: The Moms Co. today launched its first-ever nationwide cross-platform digital campaign, ‘Science of Motherhood’, which features a narrative by founder and CEO Malika Sadani, that describes every mom’s struggle when it comes to finding the right products for her baby’s well being and how she can now take matters into her own hands. The campaign has been conceptualized by Spring Marketing Capital and directed by Sohini Dasgupta of Big Momma Productions.
Motherhood can be one emotional rollercoaster, but there is a science to it. The short film builds on this proposition and showcases how all the products of The Moms Co. are made with world-class expertise and a sharp mother’s instinct. The Moms Co. incorporates science into motherhood, by working with researchers from Australia, Switzerland and India to create the best-in-class natural products that are safe for both the mom and the baby.
The Moms Co. founder and CEO Malika Sadani said, “I’ve spent many years interacting with moms and understanding their concerns. Being a mom of two, I empathise with a mom’s journey, her problems and the reluctance to make any compromise when it comes to the safety of her child. To us, motherhood is a science governed by its own codes and rules, but it’s also an experience steeped in love and emotion. Our range of products are extensively researched and constantly improved, to keep our little ones out of harm’s way, just like mothers do and that’s what we call ‘Science of Motherhood’.”
An award-winning businesswoman, Malika Sadani realised early on that there was a gap in the Indian market for products that mothers could trust. The Moms Co. was launched in March 2017, to address the need for toxin-free and safe products for pre-natal and post-natal consumption, and baby care. In a short span, it has quickly grown to serve more than five lakh customers across 10,000 pin codes through its e-tail platforms and continues to expand its physical presence across five major metros. The Moms Co. aspires to become a Rs. 100 cr. company in the segment over the next 12-18 months. The brand recently announced a funding of USD five million from renowned investors Saama Capital, DSG Consumer Partners and others in a Series B round. The Moms Co. offers an Australia-certified product range with over 30 SKUs across hair, skin, face, pregnancy and baby care, and another 25 expected by the end of 2020.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
