The MediaLab wins Rs 100 Cr integrated media mandate for Jos Alukkas

Mumbai: The MediaLab has won Rs 100 Cr integrated media mandate for premium jewellery brand Jos Alukkas.

The media mandate includes online, offline, Data science & Neuroscience and it will be effective from 15 June 2023. Media business is estimated to be Rs 100 crores. The brand is all set to launch 100 new stores with an investment of Rs 5500 crores & it will be the single biggest expansion plans in gold retailing in the country.