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The Mavericks India wins PR mandate for Razorpay
Mumbai: Integrated marketing communications firm The Mavericks India has won the national PR mandate for B2B fintech startup, Razorpay.
According to a statement, the mandate includes strategic media outreach, integrated campaign planning and execution, and strategic counsel for the brand.
“At Razorpay, the desire is to help businesses reimagine and rethink how B2B finance works in India,” stated associate director – corporate communication and branding Hepsibah Rozario. “Even through the PR function, our stories are not purely about how great our products and services are, but about sharing a new way of thinking, embracing a new way of paying and banking, helping businesses understand why they should really care now and what’s in it for them.”
On winning the mandate The Mavericks India CEO Chetan Mahajan said, “It is indeed an honour to be working with Razorpay, a brand that is working towards becoming the financial backbone of the economy. This win reiterates our commitment towards crafting multi-channel campaigns for relevant stakeholders.”
“We are absolutely thrilled at the limitless possibilities with the team at Razorpay, to co-create stories that will lead conversations revolutionising the neo-banking and fintech ecosystems in India,” he added.
Established in 2014 by IIT Roorkee alumni Shashank Kumar and Harshil Mathur, Razorpay is a full-stack financial services company and a recently crowned unicorn.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
