Brands
The Levi’s brand returns to Lollapalooza India 2024 with its iconic tailor shop
Mumbai: The Levi’s® brand is bringing its legendary Tailor Shop back to Lollapalooza India 2024 at Mahalaxmi Race Course, Mumbai on 27 to 28 January 2024. After making an impact at the inaugural edition of the festival, the brand returns to the second edition offering exclusive designs and customizations for festival-goers eager to make a style statement.
Teaming up with leading Indian artists, Aaquib Wani, Mira F Malhotra and Aniruddh Mehta, the Levi’s Tailor Shop unveils 15 designs inspired by music, moments & memories that will be available at Lollapalooza India 2024. Festival-goers have the opportunity to personalize their Levi’s® festival product, with limited-edition designs tailored panelling, heat press stickers, and screen prints — expressing their individual style with Levi’s® iconic denim.
Additionally, the Levi’s brand is bringing the Tailor Shop to the Artist Village at the festival, where performing musicians can add their personal touch to Levi’s® gear with these limited-edition designs.
Levi Strauss & Co., SAMEA, VP & managing director Amisha Jain shared, “Levi’s has always served as a canvas for authentic self-expression, and our Levi’s® Tailor Shop presents consumers with a distinct and memorable experience where they can create one-of-a-kind pieces unique to their personalities. The response towards the Levi’s® Tailor Shop was overwhelming last year and we can’t wait to create unique stories and styles with festival attendees this year at Lollapalooza India 2024.”
At Lollapalooza India 2024, the Levi’s brand hopes to connect with a new generation of fans seeking authentic brand experiences at the intersection of music and style & captivating a new generation of fans seeking authentic brand experiences.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
