MAM
The Legacy Project by Seagram’s 100 Pipers wins a Bronze Pencil at The One Show Awards
NEW DELHI: Seagram’s 100 Pipers’ The Legacy Project recently won then Bronze Pencil in Design, for the best use of illustration to bring an idea to life at the prestigious One Show Awards.
The 100 Pipers Legacy Project is a platform to save the dying arts and crafts of India. Conceptualised and created by Ogilvy, Gurgaon, the Legacy Project collaborated with gond, bhil, pattua, pachedi, cheriyal and kalighat artists to curate 6 unique designs to adorn Seagram’s 100 Pipers’ Limited Edition packs. As a million-case brand, not only did the Limited Edition packs raise awareness for these dying art forms, but also helped contribute towards their revival.
Pernod Ricard India CMO Kartik Monhindra said, "Seagram’s 100 Pipers has always stayed true to its promise of “Be Remembered For Good”. The Legacy Project was an initiative that displays the brand ethos of leading a positive change in the society by supporting revival of India’s endangered art forms. Winning the Bronze Pencil at the One Show Awards only strengthens our resolve of boldly marching forward on this chosen path. It’s heartening to make a difference and be globally recognised for it – it only serves to take the dying arts to a larger audience."
Ogilvy chief creative officer Ritu Sharda said, "The Legacy Project sheds light on India's rich art heritage that unfortunately is under the threat of extinction today. The canisters become the new canvas for artists to showcase their beautiful artwork to the world. And the project and the recognition it has received provides a much needed platform for artists to step back into the spotlight. Work like this makes the soul happy. And the way it has been conceived and executed, in perfect harmony between the teams at Pernod Ricard and Ogilvy, does create a legacy of its own."
Ogilvy president and head of office Shouvik Roy said, "This award is very meaningful for us for two key reasons – firstly because it champions the dying arts of India and secondly because this Pencil has come to us for a brand we are really proud to partner with."
The One Show is the world’s most prestigious award show in advertising, design, and digital marketing and is regarded as one of the top prizes in the creative industry for over 40 years.
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Brands
Info Edge reshuffles senior roles, Ambrish Singh to 99acres, Bhisham Dhingra to lead Shiksha strategy
Leadership changes at Shiksha and 99acres aim to drive sharper growth focus
MUMBAI: Info Edge (India) Limited has approved an internal reorganisation of its education and real estate verticals, setting the stage for leadership changes aimed at sharpening execution and accelerating growth. The move, cleared by the board on April 14 through a circular resolution, will come into effect from May 1, 2026.
The restructuring impacts the company’s Shiksha and 99acres businesses, two key pillars in its portfolio, and involves role changes for senior management personnel. As part of the reshuffle, Ambrish Kumar Singh, previously executive vice president and head of sales and customer delivery for Shiksha, has been redesignated as executive vice president and head of sales and sales enablement at 99acres. A long-time company leader since 2003, Singh is expected to focus on boosting business performance, strengthening client relationships and building high-performing teams in his new role.
Meanwhile, Bhisham Dhingra, who led sales and customer delivery at 99acres, will now take on an expanded mandate as head of sales, strategy and client delivery for Shiksha. With over two decades of experience across global and Indian organisations, Dhingra will spearhead growth strategy, corporate sales and client engagement for the domestic education vertical.
Both executives will continue as senior management personnel, albeit with revised responsibilities aligned to the company’s broader restructuring goals.
Info Edge said the changes are part of ongoing efforts to leverage leadership expertise across business lines and improve operational effectiveness. The company added that the reshuffle is designed to drive stronger outcomes by aligning talent with evolving business priorities.
As Info Edge continues to fine-tune its structure, the latest leadership moves suggest a clear intent to keep its core platforms nimble, competitive and ready for the next phase of growth.
