MAM
The Hype Studio secures PR mandate for Hecta
Mumbai: The Hype Studio, a prominent PR agency recognized for its interactive expertise, is thrilled to announce its recent triumph – securing the PR mandate for Hecta, a pioneering force in repossessed property marketing.
Hecta, leading the charge in the real estate sector, is dedicated to the efficient marketing of repossessed properties from Bank and Financial Institution auctions. The Hype Studio’s exceptional track record and innovative, customised PR strategies positioned them as the ideal choice for Hecta’s PR endeavours.
This collaboration marks a significant milestone for Hecta as they strive to enhance their brand presence and communicate their commitment to providing superior solutions in the repossessed property market. The Hype Studio, known for its human-centric approach to public relations, is deviating from AI-generated content, opting for authentic, human-driven communication to emotionally connect with its target audience.
In a statement, Hecta’s founder Sridhar Samudrala expressed enthusiasm about the partnership, stating, “We believe that The Hype Studio’s expertise in producing compelling content will play a vital role in our mission to reach a wider audience. Their commitment to human-centred communication seamlessly aligns with our values, and we anticipate a rewarding collaboration.”
The Hype Studio has solidified its PR prowess through successful partnerships with esteemed agencies in the past. Recent collaborations have garnered attention, reaffirming The Hype Studio’s status as a formidable player in the PR landscape.
The Hype Studio director Vineet Malhotra remarked, “We are honored to be selected as the PR partner for Hecta. Our team is dedicated to leveraging our experience and creativity to narrate Hecta’s story, encouraging an emotional connection with the audience.”
As The Hype Studio embarks on this exciting journey with Hecta, both organizations are poised for mutual success, committed to crafting powerful narratives that resonate with the community.
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
