Brands
The House of Abhinandan Lodha spreads the light of Ayodhya across the world
Mumbai – With a series of grand events at iconic locations in Dubai, New York, and Delhi NCR, HoABL showcased the immense potential of Ayodhya – the symbol of national pride, inviting global participation in Ayodhya’s promising future. The events highlighted the importance of connecting the Indian diaspora with their heritage and cementing Ayodhya’s rise as the global spiritual capital.
This global activation is in line with the Central and State Government’s plan to transform Ayodhya into a Global spiritual and cultural hub. By presenting Ayodhya’s rich legacy at iconic locations, HoABL underscored the city’s significance and growth potential.
The event highlights included an immersive display at the largest frame in the world, Dubai Frame, standing tall at 150 meters. Dubai Frame is one of Dubai’s most iconic structures and it signifies a bridge between the past and the present, so it was a fitting destination to honour Ayodhya’s tradition while heralding its future through an immersive augmented reality display, In Times Square, New York City, a video display and on-ground activation brought Ayodhya’s heritage to the heart of NYC, connecting a global audience to the splendor of Ayodhya. Additionally, a spectacular drone-show illuminated the skies of Delhi NCR, celebrating Ayodhya’s historical and spiritual significance, showcasing progress innovation and tradition.
The House of Abhinandan Lodha chairman Abhinandan Lodha said, “It is our honor to be able to showcase the glory of Ayodhyaji on a world stage. By showcasing Ayodhyaji’s heritage and spiritual significance at global landmarks we are connecting the Indian diaspora with their roots. This global launch is another opportunity for the Indian Diaspora to buy as a lot of them missed the previous opportunity in January 2024 as the 1.6 million sq ft of plotted land offered was snapped up by customers within 48 hours. We invite Indians worldwide to invest in land at Ayodhya, creating a legacy that honors our past and builds a promising future. Our mission is to elevate Ayodhya to its rightful place as a global spiritual capital, and today, we have taken a significant step in that direction.”
In Jan 2024 this year Shri. Amitabh Bachchan bought land at The Sarayu™, a 7-star branded land development project by The House of Abhinandan Lodha. Speaking about his investment in The Sarayu™, Mr. Amitabh Bachchan said, “I am looking forward to embark on this journey with The House of Abhinandan Lodha for The Sarayu in Ayodhya, a city that holds a special place in my heart. The timeless spirituality and cultural richness of Ayodhya have forged an emotional connection that transcends geographical boundaries. I am looking forward to building my home in the global spiritual capital.”
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
