MAM
The Hindu urges people to #KeepTheHabit
MUMBAI: The Hindu, a newspaper, released a campaign to highlight the change in people’s behaviour and habits during the lockdown. The first visual of this campaign draws attention to the simple fact that a microscopic organism is all it took for us to be more human.
The campaign then goes on to showcase different instances of how we have changed – from calling aged parents more often to enquiring about our house help’s wellbeing. We have also started recognising and respecting the immense role played by frontline healthcare workers, people in uniforms, and even delivery agents. The campaign argues that some of these habits are definitely worth keeping.
These are troubled times we live in, with the global health crisis right at our doorstep. But signs of change have been evident, as people make a conscious attempt at being more thoughtful and empathetic to fellow humans. With this campaign, The Hindu aims to get readers to share the ‘new habits’ that have made them happier, and these will later be featured in their newspaper.
Ogilvy India-South CCO Mahesh Gharat says, “Crisis brings people closer and therefore they are able to view the world very differently. The change in their outlook towards fellow humans is most certainly the positive change that has emerged in this crisis. We decided to acknowledge these instances and publish them through a campaign, as a means of reassuring the world that, despite all our troubles, tomorrow could be a happier place.”
The campaign was released across India through the print editions of The Hindu, as well as published on their social media pages. A radio campaign follows.
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MAM
HDFC ERGO names Parthanil Ghosh as MD and CEO from April 16, 2026
Executive Director to succeed Anuj Tyagi; appointment awaits IRDAI approval.
MUMBAI: In insurance, planning for tomorrow is the business. At HDFC ERGO, that future now has a new name. The Board of HDFC ERGO General Insurance Company has approved the elevation of Parthanil Ghosh as managing director and chief executive officer, effective April 16, 2026, subject to regulatory clearance from the Insurance Regulatory and Development Authority of India (IRDAI). He will succeed Anuj Tyagi in the role.
Ghosh brings more than three decades of experience across financial services and insurance, including over 16 years in the general insurance sector spanning underwriting, claims, reinsurance strategy, crop insurance and digital transformation. He joined HDFC ERGO in 2016 following the merger with L&T General Insurance and has served as Executive Director since May 1, 2025.
During his tenure, Ghosh has been closely involved in shaping the company’s expansion strategy, particularly strengthening its retail franchise while building capabilities across commercial lines and technology driven operations. His responsibilities have spanned areas such as claims management, underwriting strategy and digital innovation.
He also played a key role in two major integrations that reshaped the company’s structure: the consolidation of L&T General Insurance and the merger with Apollo Munich Health Insurance. These integrations helped build a unified operating platform for the insurer and expanded its presence across health and general insurance segments.
Over the years, Ghosh has led initiatives focused on improving customer trust and transparency in insurance, including efforts to simplify products, strengthen claims experience and integrate technology into customer facing processes.
HDFC ERGO chairman of the board Keki M Mistry said the leadership transition reflects the board’s confidence in Ghosh’s strategic and operational experience.
“Parthanil brings extensive industry knowledge, deep operational insight and strong strategic leadership to the role. He has been a key contributor to the company’s progress and success in recent years, helping strengthen its market position and build a culture centred on customer trust and technical excellence,” Mistry said, while also thanking Tyagi for his contributions and wishing him success in his future entrepreneurial pursuits.
ERGO International AG chairman of the board of management and chief operating officer of the international business Theo Kokkalas highlighted India’s importance in the group’s global strategy.
“India is a strategic growth market for us. I am convinced that under the leadership of Ghosh, the company will continue to build on its success through technical excellence, customer centricity and digital innovation,” he said.
Once regulatory approvals are secured, Ghosh will formally take over leadership of HDFC ERGO in April 2026, steering the insurer into its next phase of growth in India’s competitive general insurance market.
