MAM
The Heritage Street onboards Digital Tribe as brand strategy & social media agency
Mumbai: Prose Integrated’s digital arm Digital Tribe will handle the digital strategy and roll out across social media platforms for The Heritage Street, a cloud kitchen curated by noted chef Varun Inamdar.
The food tech startup offers 29 vegetarian delicacies from across Maharashtra, along with a banana leaf to its customers. The agency will be responsible for strengthening the brand’s SEO and SEM across multiple channels in its second phase, said the statement.
The Heritage Street founder chef Varun Inamdar said, “We aim to offer a traditional Maharashtrian experience which was earlier limited only to weddings, religious ceremonies, and auspicious days. We are delighted to partner with PROSE Integrated for creating awareness and building orders for this service via the emerging digital media landscape”
Prose Integrated CEO Setu Shah said, “We specialise in offering a combination of brand building based on consumer insights and understanding algorithms of new-age digital platforms. In the first phase, our team will leverage our domain expertise and harness the power of Facebook & Instagram for achieving the brand’s objective.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
