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The Gunn Report launches Cannes Sweepstakes 2015
MUMBAI: The Gunn Report, the global index for creative excellence in advertising, has launched its Cannes Lions 2015 Sweepstakes, a contest predicting commercials that will win a Film Lion or Film Craft Lion at the forthcoming Cannes Lions International Festival of Creativity, taking place later this month.
Out of the 5,000 plus Film and Film Craft entries submitted this year, less than 200 are expected to win a Lion trophy. The Gunn Report has identified 20 commercials from around the world that could potentially win a Film or Film Craft Lion on 27 June.
To participate in The Gunn Report’s Cannes Sweepstakes 2015, contestants can view the 20 commercials identified by The Gunn Report as potential Lion winners, which are featured on the www.gunnreport.com homepage, and for each ad, make a prediction on the contest form: No Lion (Gunn Report wrong) or Bronze or Silver or Gold; and for one of them Grand Prix – if an ad on the reel is worthy of this accolade.
Deadline to enter into The Gunn Report Cannes Sweepstakes 2015 is midnight 24 June. The five highest scorers will each win one year’s free subscription to www.gunnreport.com (normal price $450/?295), or where a winner is already a subscriber, free Gunn Report Books for two years (same value).
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
