MAM
The Day The Old Telephony Died
Every now and then, our society is placed at a crossroads, a kind of a juxtaposition where a leading current technology gets run over by a bulldozer.
Simply put, voice over Internet protocols may have found the missing link that would eventually replace the existing telephony. VOIP has made a lot of telephone companies go into a state of total shock, some are mesmerized while others paralyzed. Most are dazed and confused.
The Telcos and cable companies are both trying to figure out a way to cope with the issue of delivering voice over the Internet and to be able to connect all other gadgets, gizmos, and devices. This enables them to provide the end-user with a Technicolor branding experience of a lifetime.
It’s a do or die out there.
Just Found The Missing Link
To date, the issue of implementing the customers and various devices
simultaneously has been extremely prohibitive, due to the inability to duplicatethe current comprehensive telephony management infrastructure-five 9’s.
But as the curtain rises, here enters a new lone ranger. Rajeev Bhargava, a soft-spoken boy wonder with a completely split personality, half a Silicon Valley wizard, and the other a spiritual monk. “For every single event there is a single cause”, he says softly and continues: “We have a clear philosophy. It is based on this fundamental axiom – chains of causes and events create information patterns. This is called “causality”. We believe in and live by causality.” Based on this philosophy, he has defined and developed a proprietary software technology platform. “We extract information from causality, which gives you predictable patterns allowing for the creation of highly dynamic and profitable environments”. There is a twinkle in his eyes. This scaleable platform is a distributed cause and effect architecture and enables simultaneous event monitoring delivering a predictable pattern from this extraordinary technology.
Rajeev founded http://www.profitronix.com, a Toronto technology company, recognized by Gartner Research, as a leading pioneer in “complex event processing”. An offshoot of Rapide language from Stanford University, now his version is all java enabled. Armed with a fifteen-year background in building telcos and integrated network management systems, Rajeev wants to create and lead a new grass root VOIP revolution.
The demo of this voice-over IP management services clearly proves that the low traffic and low cost with high Telco grade reliability will make this a new playground. All phone calls will become local. Home devices and others systems can all migrate computing into IP. The convergence of all media into one device is now a reality.
His “out of the box” solution will manage IP infrastructure and services at the client level, device level, regional level and central level, which is currently not possible. Now VOIP becomes highly profitable using management for a $1.00 a device per year. This turnkey solution, with IP mediation services for consumer billing can be implemented right away.
But wait a minute. Does this mean that one will be able to receive faxes to movies directly to their cell phone? Does this really mean that the cell phones will become micro-terminals? Does this mean that the old telephony will no longer be viable? Will all long-distance calls become free? Is it really a revolution? Is it really a shock? It is.
Branding a new revolution.
Every now and then, our society is placed at a crossroads, a kind of a juxtaposition where a leading current technology gets taken over by a bulldozer. If any of the above were to come into play, this would be the single most dramatic shift in BtoC communication, almost like the invention of the web browser.
Three rules of cyber branding new revolutionary ideas
Educate, in a self-replicating mode. Utilize the latest technologies to broadcast your message using web conferencing and content streaming. Avoid the old fashioned branding by blowing millions on billboards and TV ads. Select and reach your potential customers at fast speed via global cyber-branding right away. Make speed a benchmark.
Make the message very simple. Work with fewer words, throw away the thick binders and deal with simplicity. We are all tired of exhaustive research projects to prove that we were all wrong all along. Start with a clean page and move forward. Make future simple.
Brand the real things. Disney once said: “you need branding when you do not have any real thing to sell”. Right on. Most branding exercises are just smoke and mirrors to cover up faults and mistakes. Isn’t this the reason why there are great full-page ads and continuous TV commercials just before a corporation is about to be hauled for securities investigation or filing for chapter 11? Find the real thing, go for the real customers, build a solid corporate image and a truly global name identity and the rest will take care of itself. Including branding.
Summary:
If simultaneous business event monitoring is going to be the next revolution, then it will certainly provide a crystal clear view to management to be able to predict and make better decisions. Now this sounds like a justifiable cause and all we need is an event to take place. Lets email this article.
The Day The Old Telephony Died
Every now and then, our society is placed at a crossroads, a kind of a juxtaposition where a leading current technology gets run over by a bulldozer.
Simply put, voice over Internet protocols may have found the missing link that would eventually replace the existing telephony. VOIP has made a lot of telephone companies go into a state of total shock, some are mesmerized while others paralyzed. Most are dazed and confused.
The Telcos and cable companies are both trying to figure out a way to cope with the issue of delivering voice over the Internet and to be able to connect all other gadgets, gizmos, and devices. This enables them to provide the end-user with a Technicolor branding experience of a lifetime.
It’s a do or die out there.
Just Found The Missing Link
To date, the issue of implementing the customers and various devices
simultaneously has been extremely prohibitive, due to the inability to duplicate the current comprehensive telephony management infrastructure-five 9’s.
But as the curtain rises, here enters a new lone ranger. Rajeev Bhargava, a soft-spoken boy wonder with a completely split personality, half a Silicon Valley wizard, and the other a spiritual monk. “For every single event there is a single cause”, he says softly and continues: “We have a clear philosophy. It is based on this fundamental axiom – chains of causes and events create information patterns. This is called “causality”. We believe in and live by causality.” Based on this philosophy, he has defined and developed a proprietary software technology platform. “We extract information from causality, which gives you predictable patterns allowing for the creation of highly dynamic and profitable environments”. There is a twinkle in his eyes. This scaleable platform is a distributed cause and effect architecture and enables simultaneous event monitoring delivering a predictable pattern from this extraordinary technology.
Rajeev founded http://www.profitronix.com, a Toronto technology company, recognized by Gartner Research, as a leading pioneer in “complex event processing”. An offshoot of Rapide language from Stanford University, now his version is all java enabled. Armed with a fifteen-year background in building telcos and integrated network management systems, Rajeev wants to create and lead a new grass root VOIP revolution.
The demo of this voice-over IP management services clearly proves that the low traffic and low cost with high Telco grade reliability will make this a new playground. All phone calls will become local. Home devices and others systems can all migrate computing into IP. The convergence of all media into one device is now a reality.
His “out of the box” solution will manage IP infrastructure and services at the client level, device level, regional level and central level, which is currently not possible. Now VOIP becomes highly profitable using management for a $1.00 a device per year. This turnkey solution, with IP mediation services for consumer billing can be implemented right away. But wait a minute. Does this mean that one will be able to receive faxes to movies directly to their cell phone? Does this really mean that the cell phones will become micro-terminals? Does this mean that the old telephony will no longer be viable? Will all long-distance calls become free? Is it really a revolution? Is it really a shock? It is.
Branding a new revolution.
Every now and then, our society is placed at a crossroads, a kind of a juxtaposition where a leading current technology gets taken over by a bulldozer. If any of the above were to come into play, this would be the single most dramatic shift in BtoC communication, almost like the invention of the web browser.
Three rules of cyber branding new revolutionary ideas
Educate, in a self-replicating mode. Utilize the latest technologies to broadcast your message using web conferencing and content streaming. Avoid the old fashioned branding by blowing millions on billboards and TV ads. Select and reach your potential customers at fast speed via global cyber-branding right away. Make speed a benchmark.
Make the message very simple. Work with fewer words, throw away the thick binders and deal with simplicity. We are all tired of exhaustive research projects to prove that we were all wrong all along. Start with a clean page and move forward. Make future simple.
Brand the real things. Disney once said: “you need branding when you do not have any real thing to sell”. Right on. Most branding exercises are just smoke and mirrors to cover up faults and mistakes. Isn’t this the reason why there are great full-page ads and continuous TV commercials just before a corporation is about to be hauled for securities investigation or filing for chapter 11? Find the real thing, go for the real customers, build a solid corporate image and a truly global name identity and the rest will take care of itself. Including branding.
Summary:
If simultaneous business event monitoring is going to be the next revolution, then it will certainly provide a crystal clear view to management to be able to predict and make better decisions. Now this sounds like a justifiable cause and all we need is an event to take place. Lets email this article.
MAM
Barista partners Ginny Weds Sunny 2 with mango campaign
Cafe chain blends cinema buzz with summer menu and 20 per cent offer.
MUMBAI: Love may brew slowly, but marketing clearly doesn’t especially when coffee meets cinema and mangoes steal the spotlight. Barista Coffee Company has partnered with the upcoming hindi film Ginny Weds Sunny 2 as its official beverage partner, in a move aimed at tapping into youth culture through entertainment-led engagement. The collaboration is not just a logo placement exercise. Instead, Barista is translating the film’s high-energy vibe into its cafés with a themed summer menu titled “Main Hoon Mango”, accompanied by a limited-period 20 per cent discount on combo offerings across outlets.
Actors Medha Shankr and Avinash Tiwary feature in the campaign, seen engaging with the mango-themed menu inside Barista cafés, a visual cue designed to blur the lines between reel and real-life consumption moments.
The strategy reflects a broader shift in how consumer brands are leveraging hindi film industry not just for visibility, but for immersive, on-ground engagement. By embedding the film’s narrative into its product experience, Barista is aiming to drive footfall, especially among younger audiences who increasingly seek experiential touchpoints over traditional advertising.
Barista Coffee Company CEO Rajat Agrawal described the partnership as both a branding and growth play, focused on expanding reach beyond the existing customer base and aligning with evolving consumer preferences.
The emphasis on a seasonal, flavour-led hook mango, one of India’s most culturally resonant ingredients adds a timely layer to the campaign, aligning with summer consumption trends while riding on the film’s promotional momentum.
For Barista, the move is part of a larger positioning shift. Rather than operating purely as a coffee retail chain, the brand is increasingly framing itself as a lifestyle destination, one that intersects with entertainment, conversation and shared experiences. By integrating cinema into its physical spaces, Barista is effectively turning cafés into micro-extensions of the film’s universe, where consumers do not just watch a story unfold but participate in it sip by sip.
The 20 per cent offer further nudges trial, lowering the barrier for consumers to engage with the themed menu while amplifying recall through a tangible incentive.
Brand-film collaborations are hardly new, but their execution is evolving. Where earlier partnerships relied on co-branded ads or product placements, the current playbook leans towards immersive storytelling and retail integration.
In that sense, Barista’s “Main Hoon Mango” push is less about promotion and more about participation inviting consumers to experience a slice of the film within a familiar, everyday setting. As the film industry continues to act as a cultural amplifier, such partnerships underline a growing truth, in today’s attention economy, it is not enough to be seen brands must be experienced.
And if that experience comes with a mango twist and a cinematic backdrop, all the better.
