Digital
The Body Shop slashes prices with ‘More Love for Less’ to woo new-age Indian beauty lovers
MUMBAI: There’s nothing like a price drop to brighten up your skincare shelf. The Body Shop India just rewrote the rules of ethical beauty retail with its new disruptive pricing strategy, launched on 22 April 2025. The campaign, titled ‘More Love for Less’, cuts across 12 iconic formats, making cult-favourite products more wallet-friendly and accessible across India.
With the new strategy, The Body Shop isn’t just playing the numbers game. It’s a calculated long-term recalibration designed to deepen its footprint in India’s competitive beauty market. By slashing price tags without touching quality or values, the brand is turning inclusivity into a business blueprint.
“This is a long-view strategy—rooted in our values and backed by real customer insight. For over two decades, Indian customers have loved us for what we stand for. In order to remain truly inclusive, we must address accessibility in a more meaningful and sustained way. Our ambition is to democratize ethical beauty for the next generation—channel agnostic, gender-agnostic, values-driven, and deeply conscious of what they consume”, said Quest Retail group CEO Rahul Shanker.
The campaign video is a colourful tribute to the diversity of Indian shoppers. With a digital-first focus, it captures the unfiltered joy of younger and older consumers alike as they embrace the thrill of getting more for less—stocking up, gifting generously, and reviving old rituals.
But this isn’t a flash sale wrapped in good intentions. The Body Shop is going all in, permanently dropping entry-level prices while maintaining its commitment to ethical sourcing, cruelty-free testing, and honest ingredient lists. The pricing revamp will run across physical stores and e-commerce channels, reflecting a brand that’s thinking beyond seasons.
By rethinking affordability without compromising its conscience, The Body Shop has taken a bold step toward future-proofing its presence in a market where beauty is booming and values matter more than ever.
Digital
OpenAI’s Stargate lead Peter Hoeschele exits with two senior leaders
Trio behind compute push set to join new startup amid leadership reshuffle
SAN FRANCISCO: Peter Hoeschele, a key figure behind OpenAI’s early Stargate data centre initiative, has exited the company, according to a report by The Information.
The departure is part of a broader leadership shift, with two other senior executives, Shamez Hemani and Anuj Saharan, also set to leave in the coming days. All three are expected to join the same new startup, although details about the venture remain under wraps.
The trio played a central role in OpenAI’s Stargate effort, an initiative aimed at building large-scale data centre capacity in-house to reduce reliance on external infrastructure providers. Their exits mark a notable moment for the company’s compute strategy as it continues to scale rapidly.
OpenAI spokesperson said in a statement to The Information, “We’re grateful for the contributions Peter, Shamez, and Anuj have made to OpenAI and wish them the very best in what comes next.” The company also pointed to the recent appointment of Sachin Katti to lead its industrial compute organisation, signalling continuity in its infrastructure roadmap.
OpenAI has indicated that it does not plan to directly replace Hoeschele’s role, suggesting a possible restructuring of responsibilities within the team.
As competition intensifies in the race to build next-generation AI systems, leadership changes in core infrastructure teams are likely to draw close attention. For now, the spotlight shifts to what this departing trio builds next, and how OpenAI adapts as it scales its ambitions.
