Brands
The Body Shop extends ‘Spark A Change 2.0’ with Diana Penty this Diwali
Mumbai: The Body Shop extends its award-winning “Spark A Change” campaign this Diwali, unveiling “Spark A Change 2.0” in partnership with Plastics for Change (PFC). The campaign, celebrating five years of collaboration, features actress Diana Penty and introduces a new festive gifting range that supports waste collectors in India.
At the event, Quest Retail – The Body Shop Asia South, chief brand officer, Harmeet Singh along with Plastics for Change’s COO, Srinidhi Kashyap and a programme beneficiary, Deepa, highlighted the impact of the partnership. This year, The Body Shop focuses on sustainable gifting, offering multi-purpose pouches made from recycled plastic and launching a donation drive to provide e-tricycles to support waste collectors in improving their livelihoods.
The partnership has benefitted over 2,000 waste collectors, providing them with fair wages and better working conditions, with a particular focus on empowering women. Since 2019, the initiative has purchased over 2,000 metric tonnes of plastic waste, equivalent to 100 million bottles, promoting ethical plastic recycling.
Harmeet Singh expressed pride in the campaign, saying, “We’re elated to launch Spark A Change 2.0 campaign, that embraces the theme of giving and sharing the joy that reaches out far and beyond. This film amplifies the positive impact of our partnership with Plastics for Change, showcasing how businesses can drive meaningful change. Over the past five years, we’ve diverted millions of plastic bottles from landfills and empowered thousands of waste collectors, especially women, with improved income opportunities and market access. Our donation drive to provide e-tricycles further supports their efforts in a sustainable and eco-friendly way
Plastics for Change CEO Andrew Almack added, “Our partnership with The Body Shop has been a game-changer for both environmental sustainability and social progress. By creating a fair-trade market for recycled plastic, we have reduced plastic pollution and improved the lives of thousands of waste collectors. This partnership showcases how innovative business models can address complex global challenges while uplifting marginalised communities.”
Diana Penty shared, “I’m proud to be part of the ‘Spark A Change’ initiative, which truly embodies the joy of giving. This year, celebrate Diwali with a touch of nature-inspired beauty products from The Body Shop and discover ethical gifts to share with your loved ones. Experience the magic of the festive season in-store and online, and support their Community Fair Trade partner, Plastics for Change, to help light up the lives of waste collectors who contribute to a cleaner planet.”
Customers can support the initiative by donating through The Body Shop’s website or at any of their 200 stores across India. The festive gifting range includes CYO and Pre Packed Gift boxes starting at Rs 695, available in vibrant colours, as well as eco-friendly makeup pouches made from recycled plastic.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
