MAM
The Body Shop collaborates with Diana Penty
Mumbai: The Body Shop brings the strength of the natural world to your skin with its most-loved Edelweiss skincare range. Edelweiss flowers thrive in the harsh conditions of the Swiss Alps, thanks to their natural antioxidant, leontopodic acid, which helps them to protect and repair themselves. In fact, edelweiss extract has 43 per cent more antioxidant power than retinol2. Much like the flower’s power in nature, the Edelweiss skincare range leaves skin looking and feeling stronger, smoother, plumper, fresher and bouncier
In this new digital film, Diana presents the simple, yet effective Edelweiss-based morning skincare routine. For a fresh-faced, post-lie-, pre-commute, healthy-looking glow in no time follow these steps:
First up, have a good cleanse with The Body Shop’s Edelweiss Cleansing Concentrate. This will help wash away all that grime, pollution and makeup, so your serum works even more effectively.
Squeeze 2-3 drops of the Edelweiss Serum Concentrate into your hand and gently massage into cleansed skin every morning (and night too!).
Give it a few seconds to sink in before slathering on the Edelweiss Smoothing Day Cream to lock in moisture and help protect the skin from pollution.
The Body Shop Asia South – chief brand of marketing, product, & digital Harmeet Singh commented, “The Body Shop’s edelweiss extract is harvested by a team of passionate experts in the Swiss Alps. These specialist growers responsibly source, manage and organically cultivate the edelweiss flowers, ensuring the highest quality extract is concentrated within the formulation. We are delighted to collaborate with Diana Penty to highlight this fantastic ingredient, the beauty industry’s best-kept secret, with 43% more antioxidant power than retinol!”
Diana Penty said, “Caring for my skin is an essential part of my daily routine. The Body Shop’s most-loved Edelweiss Skincare range not only helps to protect my skin from pollution but also helps it look and feel stronger and smoother. This collection combines vegan ingredients with effective results, offering a perfect mix of self-care and ethical beauty.”
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
