MAM
Thanos Technologies launches new manufacturing facility and corporate office
Mumbai: Thanos Technologies, a pioneer in agricultural drone technology, launched its new corporate office and production facility in Jeedimetla, Hyderabad on 15 April 2024. This strategic expansion is a milestone for Thanos and a major step towards its aim to transform agricultural practices with innovative drone technologies.
The state-of-the-art facility is a testament to Thanos’s commitment to meet the evolving needs of farmers across India. It boasts an initial annual production capacity of 3000 drones, with plans for further scalability to match the increasing market demands. Additionally, in the last six months, Thanos has doubled its workforce, recruiting experts across various sectors to enhance customer experience, particularly in after-sales service and production and training support. The company is also actively channeling investments into its technology team to bolster and broaden its production capabilities for the development of technologically advanced agricultural solutions.
“We are thrilled to announce the launch of our production facility and corporate office in Hyderabad. In the last fiscal year, we have witnessed tremendous growth and significant traction in the local market. At present, we are operating in different states of India, and in the current fiscal year we aim to penetrate international markets specifically Southeast Asia and Africa.” said Thanos Technologies founder and chief executive officer Pradeep Palelli.
As part of the expansion strategy, the company intends to raise its first round of investment to enhance its products with newer technologies, scale up operations, and reach more customers nationally and internationally. Furthermore, Thanos is dedicated to securing certifications for three new agricultural spraying drone models this year, expanding the customer base. The company also plans to deploy its in-house developed mapping drones for agricultural intelligence, offering farmers valuable insights for enhanced crop management.
Furthermore, with a sales target of 2500 drones for the current fiscal year and anticipated usage of more than 10,000 drones by FY 2026–2027, Thanos is dedicated to promoting sustainable agriculture innovation and empowerment.
MAM
Powermax launches ‘Champions Train Different’ with Shivam Dube
Campaign spotlights home fitness range with pro-grade gear and training focus.
MUMBAI: No nets, no gym queues just sweat, steel and a champion’s mindset at home. Powermax has rolled out its latest campaign, “Champions Train Different”, teaming up with Shivam Dube to position home workouts as serious, performance-driven routines rather than casual fitness fixes. The campaign centres on Powermax’s premium range of equipment, including professional-grade treadmills, exercise cycles and specialised home gym systems built to replicate high-intensity training environments within domestic spaces.
Using Dube’s on-field persona defined by power-hitting and disciplined preparation, the films lean into the idea that elite performance is less about location and more about mindset. The message is clear: champions are made in repetition, not just arenas.
The narrative follows structured training routines, from endurance-focused cardio sessions to strength-building workouts, with equipment framed as the enabler of consistency and precision. Instead of presenting features in isolation, the campaign weaves them into a broader story of preparation and persistence.
Powermax managing director Sanjay Goyal said the campaign reflects the brand’s belief that fitness is rooted in mindset as much as machinery, with the collaboration aimed at nudging users to raise the bar on their routines.
Visually, the campaign leans on intensity tight frames, controlled movement and a focus on effort to mirror the discipline of professional sport. It positions home fitness not as a compromise, but as a controlled environment where performance can be built, day after day.
In a category often crowded with convenience-led messaging, Powermax is making a different pitch, if you train like a champion, it doesn’t matter where you train.
