Text 100 wins Canon account

Rediffusion DY&R, which handles the PR account for Zee Telefilms, has lost the Canon India account to Text 100 India effective 1 July, industry sources say.

Canon India is a subsidiary of Canon Inc, the world leader in digital imaging and office automation. Rediff has managed the account for the last five years.

Text 100, which advertises itself as the world’s most respected technology PR consultancy, has three India offices located in New Delhi, Bangalore and Mumbai.