Ad Campaigns
Terribly Tiny Tales & Philips Kitchen Appliances Embrace #Mothership!
Mumbai: Terribly Tiny Tales (TTT) partners with Philips Kitchen Appliances for a unique IP called Mothership – season one. It celebrates all facets of modern-day motherhood.
A 1-minute film from Mothership with Natasha Rastogi and Diksha Juneja. It captures the duo’s connection, sharing moments over Philips Airfried samosas and tea while honouring their professions. It’s got a wonderful twist in the end, as is expected with a TTT film.
#Mothership highlights the motherly instincts and support systems, spanning professional and personal lives. It beautifully triggers joy, love, and care, illuminating the multifaceted relationship between all types of mothers and daughters.
TTT founder Anuj Gosalia commented, “For a women-first community like TTT, Mothership sits so beautifully. It’s a celebration of the relationship we share with mothers, irrespective of age or background. We couldn’t have thought of a better partner than Philips Kitchen Appliances in endorsing this property, signifying the commencement of a remarkable era of storytelling alongside Philips home appliances”.
Philips Domestic Appliances India Ltd marketing head Pooja Baid said, “Cooking has long been synonymous with mothers in popular media and society in general. However, this portrayal so far has been inclined more towards being shown as a duty, and not something that mothers enjoy or feel empowered to do. We are excited to have partnered with Terribly Tiny Tales to create a multimedia and multi-channel campaign #Mothership that shows how empowered mothers can in turn empower their children by imparting the life skill of cooking. Above all, #Mothership depicts that food and cooking is a beautiful love language between a mother and her children”.
Join TTT & Philips Kitchen Appliances in celebrating this unique bond on Mother’s Day with #Mothership. Stay tuned for a memorable journey reminding us of the incredible motherly bonds.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
