MAM
Tenovia Solutions bags Maharishi Ayurveda’s e-com mandate
Mumbai: Tenovia Solutions on Thursday announced that it has signed up the e-commerce mandate of Maharishi Ayurveda. The mandate primarily includes the performance marketing and marketplace support for Maharishi Ayurveda and will focus on setting the strategy for Maharishi Ayurveda’s D2C and marketplace channel in India & the UK market.
Through this partnership, Tenovia will help Maharishi Ayurveda focus on organic growth through keyword analysis & cataloguing audits and drive revenues through digital marketing, marketplace marketing for Amazon India, Flipkart & Amazon UK, channel management, and analytics.
Speaking on the announcement, Tenovia Solutions co-founder Sonu Somapalan said, “We are thrilled to be playing a critical role in Maharishi Ayurveda’s eCommerce journey. We believe our partnership has a distinct advantage as we have the necessary experience concerning the product categories and strategic thinking. We are keen to achieve exponential growth with Maharishi Ayurveda in the Indian and International marketplaces.”
Maharishi Ayurveda director Ram Shrivastava said, “We are delighted to collaborate with Tenovia Solutions as our mainline eCommerce partner in our mission to make Maharishi Ayurveda accessible to everyone in India through digital mediums. Their capabilities will allow us to reach our potential customers, and capitalise on the opportunities in the eCommerce landscape. We look forward to achieving our business goals through this partnership.”
Tenovia specialises in eCommerce management and data-driven digital solutions. Tenovia partners with mid to large brands in driving the growth of their online business and focuses on increasing online revenues for its customers through multiple channels using centralised data analytics and insightful business recommendations. Tenovia has serviced a wide range of clients including MTR Foods, Aditya Birla, Raymonds, Tata International, Soch, Dixcy Textiles, Health and Glow, Landmark, Paragon Footwear, Luxor Writing Instruments, Emami Group, Starmark, Cottonworld, Atmosphere, Anita Dongre, Oriental Cuisines, Raymond’s to name a few.
MAM
Paramount set to acquire Warner Bros. Discovery in $81 billion deal
Shareholders back merger, combined entity could reshape streaming and studios.
MUMBAI: Lights, camera… consolidation, Hollywood’s latest blockbuster might be happening off-screen. Shareholders of Warner Bros. Discovery have voted in favour of selling the company to Paramount in a deal valued at $81 billion rising to nearly $111 billion including debt setting the stage for one of the biggest shake-ups in modern media. The proposed merger, still subject to regulatory approvals, would bring together a vast portfolio spanning HBO Max, CNN, and franchises such as Harry Potter under the same umbrella as Paramount’s own heavyweights, including Top Gun and CBS.
At the heart of the deal is streaming scale. Executives have indicated plans to combine HBO Max and Paramount+ into a single platform, potentially creating a stronger challenger to giants like Netflix and Amazon’s Prime Video. Current market data suggests HBO Max holds around 12 per cent of US on-demand subscriptions, compared to Paramount+’s 3 per cent, together still trailing Netflix’s 19 per cent and Disney’s combined 27 per cent via Disney+ and Hulu.
Paramount CEO David Ellison has signalled that while platforms may merge, HBO’s creative identity will remain intact, stating the brand should “stay HBO” even within a broader ecosystem.
Beyond streaming, the deal would redraw the map for film production. Combining two of Hollywood’s oldest studios Paramount Pictures and Warner Bros., the new entity aims to scale output to over 30 films annually, while maintaining a 45-day theatrical window. Warner Bros. currently commands around 21 per cent of the US box office, compared to Paramount’s 6 per cent, underscoring the strategic weight of the acquisition.
But scale comes with scrutiny. Critics warn that fewer players could mean reduced consumer choice, rising subscription costs, and potential job cuts as the combined company looks to streamline overlapping operations while managing billions in debt.
The news business, too, faces a reset. CNN would join forces at least structurally with Paramount-owned CBS, raising questions about editorial independence and positioning. The merger has already drawn political attention in the United States, particularly given perceived ties between the Ellison family and Donald Trump, though the company maintains that newsroom autonomy will be preserved.
If approved, the deal would mark another milestone in Hollywood’s consolidation wave shrinking the industry’s traditional “big six” studios to a “big four”, with Paramount joining Disney, Universal, and Sony at the top table.
In an industry built on storytelling, this merger may well become its most consequential plot twist yet.
