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Tennis World No.1 Iga Świątek joins Infosys as global brand ambassador
Mumbai: Infosys (NSE, BSE, NYSE: INFY), a global leader in next-generation digital services and consulting, today announced a multi-year partnership with women’s tennis World No.1 Iga Świątek. The 22-year-old is already a four-time Grand Slam Champion and one of the most dominant forces in the women’s game today, who has been ranked World No. 1 since 22 April, for a record 70 consecutive weeks. She has bettered her skills and capabilities in the face of every new challenge to rise to the top. Businesses and individuals seeking to navigate their next can draw inspiration from how she has steadily evolved to become a champion.
Infosys has helped reimagine tennis for over eight years as the digital innovation partner for the ATP Tour, Roland-Garros, Australian Open, and The International Tennis Hall of Fame. The company has transformed the experience of the game for the tennis ecosystem leveraging advanced digital technologies like artificial intelligence (AI), cloud, and data analytics.
Infosys will now work closely with Świątek’s team to build an advanced data analytics and video dashboard by leveraging AI to amplify her training and help rapidly evolve her strengths and match strategy through continuous learning. Several of Infosys’ clients embrace a similar approach, taking advantage of digital advances like AI, machine learning, cloud, and more to accelerate their evolution and transformation. Infosys and Świątek will also work together to create programs to inspire and empower young women around the world – for example, conceptualizing, and promoting programs to help women from underserved communities build careers in science, technology, engineering, and mathematics (STEM).
Iga Świątek, said, “I am delighted to collaborate with an organisation like Infosys that’s bringing their knowledge of technology to change the tennis experience for so many people. Although tennis and technology may seem quite different at first, there’s so much in common – including strategic thinking, learning and developing in every situation, the ability to evolve your game, and adjust. I am also moved by all that Infosys is doing off the court to bring more opportunities that empower people, businesses, and communities to move into the future. With Infosys, our goal is to also inspire people, especially young women, to prepare themselves to play strong and meaningful roles in a world that is not possible to live in and thrive without strong digital skills and knowledge.”
Tune in to Infosys brand ambassador Iga Świątek talk about her collaboration with Infosys.
Infosys chief executive officer & managing director Salil Parekh said, “We are thrilled to welcome Infosys’ new brand ambassador – Iga Świątek – a Polish hero who has hurdled immense challenges to become the top tennis player in the world, and an inspiration for everyone who aspires to navigate their next. Her relentless evolution mirrors the digital transformation journey that several of our clients undertake in collaboration with us to become champions in their own industries. Iga is also a great inspiration for women achievers and together with her, Infosys will work to inspire young people, especially women, to push forward and pursue STEM careers that are vital for our future. All of us at Infosys wish Iga the very best for the future.”
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Pee Safe launches Comfort Range, signs Smriti Mandhana
#BeInYourComfortZone campaign spotlights hygiene, confidence and ease
MUMBAI: Comfort isn’t a luxury, it’s a power play, and Pee Safe is batting firmly in that direction with a campaign that puts ease front and centre. The brand has rolled out its latest digital video campaign, #BeInYourComfortZone, alongside the launch of its new Comfort Range, while bringing on Smriti Mandhana as brand ambassador. The move ties product innovation with a broader narrative around confidence, positioning comfort not as an afterthought but as a daily essential.
The campaign leans into relatable, everyday moments where discomfort quietly chips away at confidence. Through a storytelling-led approach, it highlights how the right hygiene solutions can restore control and ease turning what is often a private concern into a more open, mainstream conversation. By doing so, the brand also nudges at long-standing taboos around intimate hygiene, framing comfort as both physical and emotional.
At the product level, the Comfort Range includes period panties, night pads, ultra-thin pads and panty liners, designed to cater to different stages of the menstrual cycle. The emphasis is on combining protection with wearability products that promise freshness and reliability without disrupting daily routines.
Mandhana’s association adds a layer of credibility and cultural resonance. Known for her composure under pressure, she mirrors the campaign’s core message: confidence begins with feeling at ease. The choice of ambassador also signals Pee Safe’s intent to connect with a younger, more vocal audience that values both performance and authenticity.
The campaign marks a shift in tone for the category. Instead of focusing purely on functionality, Pee Safe is attempting to reframe hygiene as an enabler of confidence subtle, personal, yet impactful.
In a market often defined by hushed conversations, the brand is turning up the volume just enough to make one point clear: when comfort clicks, confidence follows.
