Ad Campaigns
Tendulkar applauds Swachh Bharat campaign champs
NEW DELHI: “You either love your country or you don’t. Even as a common citizen, you can do your bit to keep your country clean by not littering, if you truly love it.”
Winning huge accolades with these words, Swachh Bharat (Clean India) Ambassador Sachin Tendulkar said: “If every person in our country gives even one hour of their time every year, we can have billion-plus cleaning hours every year!”
Speaking at a function organized by the Drinking Water and Sanitation Ministry in association with UNICEF to meet the Swachh Bharat Champions Collectors across 22 States, Tendulkar expressed his support for the Swachh Bharat team and congratulated the champions on their achievements and determination for making India Swachh and Open Defecation Free. “I feel like a part of this team”, he said.
Tendulkar also shared with the collectors his experiences of grit, determination and hard work from the cricketing field and as Swachh Bharat ambassador.
Speaking about the World Cup 2011 finals, he said, “When that moment came in 2011, when we walked inside the stadium, I knew that we were steps away from achieving our goal. At that moment, we felt the good wishes of a billion people with us. The same good wishes of the people of our country are with you today, on your path to creating a Swachh Bharat.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
