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Ten Sports ties up with Maruti Suzuki for cricket ratings

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MUMBAI: Ten Sports has announced that Maruti Suzuki will sponsor their cricket rating property. It will be called the Maruti Suzuki Cricket Ratings.
 

 
The two-year deal breaks on the channel from the first match of the Indian Oil Cup today with India taking on Sri Lanka in a day-night encounter at Dambulla.

Taj Television VP programming Peter Hutton said, “The concept behind the Maruti Suzuki Cricket Ratings is to come up with a cricket ranking system of the highest caliber. We wanted to create something that will allow viewers to identify with the methodology and at the same time create interesting television.

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“We use an in house system which is capable of calculating and updating the players and teams rankings taking into consideration a number of aspects such as quality of competition, venue etc. We have also consciously made it visually exciting and have intentionally stayed away from excessive technicalities.”

 
 
Maruti Suzuki GM marketing Mayank Pareek says, “We are thrilled to be associated with the cricket rating property on Ten Sports. With their exciting line-up of India cricket over the next couple of years including the India tour of Pakistan and India tour of West Indies in 2006, I am confident that we will derive tremendous mileage from this property.”

Maruti Suzuki media manager Shaswati Saradar said “We believe that a property with such great saliency and frequency will keep us on top of the mind with our consumers. The top quality analysis of the performance of various teams and individual players will help us build a connect with the viewer as cricket is a passion in this country. We are sure that in months to come the words Cricket ratings” will be synonymous to Maruti Suzuki Cricket Ratings”.

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Taj Television India ad sales VP Rukin Kizilbash said, ” We are delighted to have a partner like Maruti Suzuki for our premier property. We believe that the partnership will only get bigger and better in years to come. With our superlative live cricket content coming up I believe they will get tremendous value in associating with us on this property.”

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Brands

Estée Lauder to shed 10,000 jobs as new boss bets on digital shift

The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround

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NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.

The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.

A CEO in a hurry

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De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.

The numbers are moving in the right direction

Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.

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The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.

Silence on Puig

The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.

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Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.

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