Ad Campaigns
Tempest wins IAA/Rotary Autism awareness contest
Mumbai: The entry from Tempest Advertising for the cause-related campaign to create awareness about Autism has been selected as the winning campaign by the elite jury consisting of Anupama Ramaswamy Jt. M.D. and CCO Havas, Mukund Olety CCO VML, K.V. Sridhar (Pops) and Raj Nair CCO Garage.
Says Avinash Pandey, President India Chapter of the International Advertising Association (IAA), “the IAA has always supported good causes. In the past we have run campaigns about voter apathy, saving soil, domestic violence, elder care, staggered working hours, employee welfare and so on. This is because we have always said that communication is a force for good. And our friends in the creative industry as well as in the media have always supported us in these efforts.
This year, the Rotary District 3141 will be partnering us and spreading this important message through their over 110 Clubs and over 6500 members.”
For Tempest, the copywriter was Raghu, Design was by Antony and research was by Zubair and Abhishek.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
