MAM
Teen Taal tunes into Lucknow for 125th bash
MUMBAI: They’ve tickled funny bones across the country, and now they’re bringing the laughter live. Aaj Tak Radio’s chart-topping Hindi podcast Teen Taal is heading to Lucknow for a special live recording of its 125th episode on Saturday, 4 October, promising an evening that’s equal parts wit, warmth and wackiness.
After the roaring success of their 100th-episode celebration in Pune, where fans even flew in from abroad, the trio is now set to charm the city of nawabs with their signature flair. Expect Tau (Kamlesh Kishore Singh), Sardaar (Kuldeep Mishra) and Khan Cha (Asif Khan) to serve up their trademark mix of humour, satire and spicy observations, all wrapped in the kind of banter that’s made Teen Taal a national favourite.
The live show at Indira Gandhi Pratishthan will turn everyday tales into laugh-out-loud stories, with the audience playing an active role in the fun. Fans can meet the hosts, join the conversation and be part of a recording that’s sure to become podcasting legend.
A clever cocktail of storytelling and social commentary, Teen Taal has cemented its place as India’s No.1 Hindi podcast, consistently topping Apple Podcasts and other platforms. The Lucknow live marks not just a milestone episode but a celebration of the show’s unique ability to turn ordinary life into extraordinary entertainment.
The laughter kicks off at 8 pm, but with seats limited and anticipation high, fans would do well to tune in early and register fast. After all, Teen Taal’s rhythm is best enjoyed live, with the crowd clapping in perfect sync.
MAM
Axis Bank launches ‘Dil Se Open – ASLI KYC’ campaign
Bank shifts from compliance to genuine customer connection through five heartfelt films.
MUMBAI: Axis Bank has just taken KYC from paperwork to people-work because when bankers truly know their customers, even the forms start smiling. Axis Bank is setting a new benchmark in brand storytelling with its latest campaign, ‘Dil Se Open – ASLI KYC’. More than a marketing push, the initiative signals a cultural shift within the bank, empowering employees to move from reactive service to proactive engagement.
The campaign builds on the long-running ‘Dil Se Open’ philosophy, rooted in warmth, empathy, kindness, positivity and openness. Since 2018, these values have shaped Axis Bank’s approach to forging deeper customer relationships.
The new chapter infuses this foundation with greater proactiveness. Through five evocative films, KYC is elevated from a regulatory checklist into a storytelling platform that reveals the human side of banking. Each story shows bankers proactively uncovering unspoken dreams and aspirations, then matching them with suitable solutions.
The films cover diverse scenarios: a banker stepping into the world of a wildlife photographer to recommend appropriate insurance; learning Sanskrit to connect with an elderly customer under the Silver Linings programme; researching a restaurant’s surroundings to enable expansion via a collateral-free loan; studying Gen Z preferences to support a fashion designer’s international plans through Trade & Forex Services; and analysing a dentist’s needs to facilitate a new practice via a Medical Equipment Loan.
Axis Bank MD & CEO Amitabh Chaudhry said, “ASLI KYC reflects our unwavering commitment to customer centricity and our vision for the future of banking.”
Axis Bank chief marketing officer Anoop Manohar added, “When bankers proactively take the effort to truly know their customers, the solutions naturally become more relevant and impactful.”
TBWA\Lintas, president for creative Kapil Batra noted, “Asli KYC is about moving from knowing customers on paper to truly understanding them, their lives, their needs and their intent.”
With this campaign, Axis Bank demonstrates how routine interactions can spark memorable stories where empathy, insight and authenticity drive both business growth and brand impact.
In the world of banking, where numbers usually rule, Axis Bank is proving that the most valuable deposits are the ones you make in people’s lives, one genuine conversation at a time.
