Teen Bandar wins big at Shorty Impact Awards

MUMBAI: When purpose meets powerful storytelling, the world takes notice. Teen Bandar, the integrated marketing agency known for blending strategy, creativity and data-driven craft, has clinched top honours at the 10th Shorty Impact Awards, becoming the only Indian agency to be recognised this year.

The agency struck gold for its work on the Bharat Jodo Nyay Yatra, earning nominations in six major categories, including brand voice, government and politics, social justice and audio and music. Teen Bandar walked away with a win in brand voice and secured the audience honour in government and politics, marking a standout moment on the global stage.

Hosted at The Belasco Theater in Los Angeles on 18 November, the Shorty Impact Awards celebrate the world’s most purpose-led digital work. Entries are judged by The Real Time Academy, a panel of global industry leaders who assess clarity of idea, execution, innovation and real-world impact across platforms.

The Bharat Jodo Nyay Yatra itself was a massive undertaking. Spanning 6,700 km over 67 days from Manipur to Mumbai, the 2024 movement aimed to amplify issues of social and economic justice while engaging citizens across India. Teen Bandar shaped how the journey was documented and understood, building a unified brand identity through real-time content, daily updates and a distinct, people-first voice.

Co-founders Savio Joseph and Prashant Chari called the win a milestone for the decade-old agency, noting that the Yatra tested their team’s storytelling rigour across scale and geography. They said the global recognition reinforces their belief in work that informs, inspires and connects diverse audiences.

The award strengthens Teen Bandar’s position as a creative force capable of bringing clarity, emotion and purpose to complex narratives, opening new avenues for partnerships with brands seeking meaningful, story-driven communication.