MAM
Tecno supports govt of India to combat COVID-19
MUMBAI: As part of its stakeholder wellness strategy, Tecno, a smartphone brand, through its #FindTheNewYou campaign, creatively connects, engages, entertains, and motivates its customers, employees and channel partners amid the nationwide lockdown imposed by the government to fight COVID-19 pandemic.
The activities that have been rolled out as part of the campaign – Hack-sploring, #FindTheNewYou contest and ‘Tecno Rakshaks’ –https://www.tecno-mobile.in/tecnorakshaks/ enable people to creatively utilise their time and break the monotony of work from home. At the same time, it allows them to find a collective purpose to help assist the government to combat the pandemic.
Transsion India CEO Arijeet Talapatra said, “This pandemic has deprived us of our regular normal routine, however, it is important for us to abide by Government rules, and keep ourselves engaged in different ways. People are staying at home, trying to cope with this unprecedented situation. With digital initiatives like #FindTheNewYou challenge, we have tried to encourage and motivate people and our employees with an engaging option that will help them find their ‘New You’ by being creative and also breaking the monotony. At the same time, we, as responsible citizens of India, want to help the government in its fight against the pandemic. Hence, the idea behind launching the ‘Tecno Rakshaks’ game with a slogan ‘Kheloge Tum, Jeetega India’ is to keep our consumers engaged, at the same time they will get a chance to contribute to the PM Cares fund in the fight against COVID-19.As a responsible brand, our priority and focus is to use our competence and know-how to find ways and means to support our people, users and the government.”
Through ‘Hack-sploring’ Tecno has reached out to its stakeholders with a creative photography hack and contest which teaches and inspires them to creatively use their everyday environment and properties to take the perfect photograph, thereby finding the professional photographer in them. The creative, educational video campaign has already received a strong social response by reaching 108 million users across its entire network, garnering more than 50 million views and upwards of 650 participants from a three-week campaign.
‘Tecno Rakshaks’ is a WAP-based game that lets people play and also raise funds for the Prime Minister’s war chest put together to fight COVID-19. But rather than the players paying for it, for every ten points that they will score, Tecno, on their behalf will contribute Rs 1 towards the PM Cares Fund.
Consumers will not have to download third-party applications to access the game, it can be played on any browser. Participants need to log in using their Facebook profile or play as a guest. To score in the game, players need to swipe and kill the deadly coronavirus. There is no limit on the number of times the game can be played.
Tecno has also initiated multiple partnerships to provide meals to people of the low-income communities affected by the outbreak of coronavirus. Through its alliance with Zomato Feeding India and 100+ channel partners, Tecno is distributing ration kits to support more than 60,000 people across India.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
