Ad Campaigns
Tech in Durex Love ad
NEW DELHI: February may be the shortest month of the year, but for love it is an important month as Valentine’s Day falls on 14 February.
In a bold move to ignite the passion among lovers in this month of love, sexual wellbeing brand Durex has launched a new campaign, ‘Look Up For Love’.
The new campaign aims to demonstrate that when utilized properly, technology can rekindle the romance.
The campaign has been designed in view of the era where technology has become an addiction and where lovers are too immersed in their virtual world on mobiles and miss their real love.
A recent study on one-upmanship in relationships has shown that when a person begins to play with a mobile phone, the partner tends to spend even more time on his or hers. The survey showed that 71.4% admitted using mobile phone very often and 61% agreed that their partner uses a mobile phone frequently.
Consequently, relationships are affected because of the technology and importance of creating a ‘technology-free’ zone with one’s loved one.
The campaign aims to bring together couples who are estranged because of the frequent usage of technology and encourage them to have a more real conversation with each other. For enhancing the relationship and build true connection, Durex has launched the Love Bug – A reminder to the partner that one wants to be #TrulyConnected.
Speaking about the new campaign, RB India Marketing Director Rohit Jindal said: “The campaign is an attemptto inspire couples to ditch the technology, have a more real conversation and connect with each other this Valentine’s Day. We believe that key to a healthy relationship is staying engaged and appreciating every moment with each other.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
