MAM
Tech cos ready new immersive & interactive TV audio system
MUMBAI: Fraunhofer IIS, Qualcomm Technologies, Inc. and Technicolor, the three major technology companies behind the MPEG-H Audio standard, are demonstrating this new technology at the NAB 2015 conference in Las Vegas. In two separate venues, the companies will offer the world’s first live broadcast demonstration of their new immersive and interactive TV audio system currently proposed for ATSC 3.0 and being developed for over-the-top streaming video services.
MPEG-H Audio is designed to offer broadcasters a cost-effective means to elevate the sound quality of their offerings beyond 5.1 surround while incorporating groundbreaking new interactive and immersive features across the full range of modern viewing devices from high-end home theaters, to tablets, smart phones, and sound bars.
The end-to-end live production demonstration at the Fraunhofer booth will incorporate a live audio feed from a remote truck combined with recorded programming from video servers at the network. The process for distributing the new, live content to affiliate stations, inserting local commercials and emission to viewers’ living rooms, will be included in the demo.
Aside from the Fraunhofer prototype audio/video encoders and decoders and a Jünger Audio monitoring unit, all of the equipment in the demonstration is unmodified broadcast equipment used in TV plants and remote trucks today.
The system is based on the new MPEG-H Audio international standard. It offers viewers the ability to choose different audio presentations, such as “home team” or “away team” commentary for a sports event, or volume control over specific audio elements in a program – such as dialogue or sound effects. Viewers are also able to experience immersive sound over loudspeakers, new 3D soundbars, tablet computer speakers, and headphones. Additionally, it is a true multi-screen audio system that tailors playback so programs sound best on a range of devices and environments – from quiet home theaters with speakers to the subway or airport with earbuds.
All of these features will be under the control of the broadcaster or content distributor, providing new creative opportunities, such as the ability to efficiently add additional languages, players, or official microphones, or, as the three companies have demonstrated, car to pit crew radios at races.
“This system has grown from our pioneering work on Dialogue Enhancement years ago and our early work in immersive sound, as well as our 15 years of providing half the world’s TV sound. In November 2013, we presented the idea of a football game where you could Hear Your Home Team™ and adjust audio elements of a program to your preference. We have progressed to a full, live implementation of the audio path from the field of play at a sports event to the listener’s ears at home or mobile,” said Fraunhofer USA Digital Media Technologies division general manager Robert Bleidt.
“At Technicolor we are proud to contribute our Scene Based Audio Higher-Order Ambisonics technology to this great opportunity for broadcasters. We continue to invest in the creative community to develop a rich ecosystem for the Film and the Broadcast industry,” added Technicolor SVP, content solutions & industry relations Claude Gagnon.
The demonstration will also include prototypes of new consumer devices supporting MPEG-H, including a Technicolor set-top box, Samsung pre-production prototype TV, and Texas Instruments-based audio-video receiver.
In addition, Qualcomm Technologies will be demonstrating an end-to-end simulated live broadcast of immersive, scene-based MPEG-H audio. Every stage of a live Higher Order Ambisonic (HOA) production will be demonstrated: from capture of a live 3D musical performance, through efficient transport through a TV plant (NoC to affiliate), an emission encoder (MPEG-H) to playback on consumer devices with various speaker configurations.
“Qualcomm Technologies collaborated on the development and supports the new MPEG-H standard, and is taking important steps towards widespread distribution of HOA and MPEG-H audio across a range of consumer devices. Given Qualcomm Technologies’ technology leadership in 4K UHD video and now with MPEG-H audio, Qualcomm Technologies continues to drive innovations that can deliver unprecedented mobile multimedia experiences to consumers,” said Qualcomm Technologies vice president, engineering Samir Gupta.
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
