MAM
Team One Advertising wins creative mandate for innerwear manufacturer V Star
MUMBAI: Team One Advertising has won the creative duties for innerwear manufacturer V Star.
The total media spend is around Rs 60 million.
V Star belongs to the parent brand V-Guard Industries, a company that has a product portfolio spanning categories such as voltage stabilisers, pumps, motors, electric water heaters, solar water heaters, fans, UPS systems for computers, digital UPS systems, LT power cables, and control cables.
Team One Advertising will handle the creative duties for the four brands under V Star including Vanessa (innerwear range for women), Valero (innerwear for men) and two upcoming brands called Little Vanessa and Little Valero innerwear brands for girls and boys respectively.
The creative duties for V Star were previously handled by Stark Communications. The media planning and buying mandate for V Star lies with Mudra Max.
Prior to Mudra Max, the media mandate was with Maitri Advertising.
It may be noted that Publicis Ambience, Bangalore, was awarded the creative duties for V Star‘s parent company, V-Guard, a couple of years ago. Prior to Publicis, the creative mandate for V-Guard was with TBWA.
Team One Advertising creative director Raphi Davis Akkara, said, “TV, print, and outdoor communication will be used for the brands Vanessa and Valero and print will be the lead medium of communication, supported by outdoor, for Little Vanessa and Little Valero.
Team One Advertising was founded by Vinodini Issac, a former account management professional (who has worked at Mudra and BBDO), who serves as managing director at the agency. The agency is 10 years old and is headquartered at Kochin.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
