MAM
Team One Advertising wins creative mandate for innerwear manufacturer V Star
MUMBAI: Team One Advertising has won the creative duties for innerwear manufacturer V Star.
The total media spend is around Rs 60 million.
V Star belongs to the parent brand V-Guard Industries, a company that has a product portfolio spanning categories such as voltage stabilisers, pumps, motors, electric water heaters, solar water heaters, fans, UPS systems for computers, digital UPS systems, LT power cables, and control cables.
Team One Advertising will handle the creative duties for the four brands under V Star including Vanessa (innerwear range for women), Valero (innerwear for men) and two upcoming brands called Little Vanessa and Little Valero innerwear brands for girls and boys respectively.
The creative duties for V Star were previously handled by Stark Communications. The media planning and buying mandate for V Star lies with Mudra Max.
Prior to Mudra Max, the media mandate was with Maitri Advertising.
It may be noted that Publicis Ambience, Bangalore, was awarded the creative duties for V Star‘s parent company, V-Guard, a couple of years ago. Prior to Publicis, the creative mandate for V-Guard was with TBWA.
Team One Advertising creative director Raphi Davis Akkara, said, “TV, print, and outdoor communication will be used for the brands Vanessa and Valero and print will be the lead medium of communication, supported by outdoor, for Little Vanessa and Little Valero.
Team One Advertising was founded by Vinodini Issac, a former account management professional (who has worked at Mudra and BBDO), who serves as managing director at the agency. The agency is 10 years old and is headquartered at Kochin.
Brands
Tata Consumer Products faces Rs 98 crore tax demand
Income tax authorities raise significant demand for the 2022-23 financial year
MUMBAI: Tata Consumer Products Limited has received an assessment order from the income tax department involving a substantial financial demand. The order, issued by the assistant commissioner of income tax in Kolkata, was received by the company on 13 March 2026. It follows an audit of the income tax returns filed for the 2022-23 financial year, during which the assessing officer made specific additions and disallowances to the company’s reported income.
The total demand raised by the authorities amounts to Rs 98,03,33,930, a figure that includes both the principal tax amount and accrued interest. This disclosure was made by the company’s company secretary & compliance officer, delnaz dara harda, in a formal filing to the National Stock Exchange and BSE Limited on 14 March 2026. The filing was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
In response to the order, Tata Consumer Products has stated that it believes the demand is not maintainable under current law. The management has confirmed that the company is currently in the process of filing an appeal against the assessment. Furthermore, the company clarified that there is no immediate impact on its current financial standing, operations, or other corporate activities resulting from this specific order.
