Ad Campaigns
Teacher’s reveals new global campaign, celebrates self-belief
NEW DELHI: Teacher’s, the flagship brand of Beam Inc, has launched a new international campaign for its brand extension premiered over the weekend in select television channels and expected to expand across national TV this week.
To direct the campaign, Beam has brought on board the popular director duo – Anthony Atanasio and Valerie Martinez. The commercial has been shot in Thailand under the creative vision of Publicis India. The central theme of the TVC is inspired by the famous poetry – IF written by the legendary author and poet Rudyard Kipling.
Beam spokesperson says, “With this new campaign, we intend to endorse the popularity of Teacher’s as a quality brand and a preferred choice for a man who is a self starter, conversant and a well-informed achiever. The new Teacher’s Creative is a story of people from different walks of life highlighting the golden glow of the light which allows them to convert moments of adversity into occasions of triumph. With this new campaign, we want to affirm the popularity of Teacher’s amongst our consumers and reach out to achievers who want to experience brands that reflect their current stage in life; people who believe in genuine quality and are non-pretentious. Teacher’s golden glow remains distinctly lit and reflects who we are today and the brand we aim to be tomorrow.”
The idea of the TVC emanates from the core value of the brand Teacher’s which is “when you have self-belief, it shows”. Teacher’s, a premium brand, universally recognised as the choice of men who are achievers. Delivering on these values through its new tagline – ‘The Light is within’, Teacher’s salutes the spirit of achievement and the golden glow of self-belief within its consumers.
“We wanted to narrate a story about different sets of self Achievers who held their heads high in all situations and whose integrity and characters shine irrespective of the stage of life they are in. Just as we had anticipated, Anthony and Valerie, successfully managed to convey the character and core value of the Teacher’s brand that stands for genuine quality and self-belief”, says Publicis creative director Ullas Chopra.
The TV commercial starts with a ship captain who is neck deep in water with a ship wreck in the background. The man is lit from a source of golden light within the water and says “If you can keep your head when all about you are losing theirs and blaming it on you.”
It also features the famous Indian actress and model Kittu Gidwani along with other international talent.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
