MAM
TCS opens NYC design studio to reimagine digital experiences with AI
MUMBAI: Big apple, bigger ideas. Tata Consultancy Services (TCS) has unwrapped its flagship ‘Interactive design studio’ in the heart of New York city, bringing a fresh wave of innovation to midtown Manhattan.
Spread across 4,000 square feet, the state-of-the-art studio will help clients design seamless, human-like digital experiences by harnessing advanced multimodal AI, digital twin technology, and next-generation design practices.
“This marks the advent of a new era for design,” said TCS Interactive, president, Kamal Bhadada. “The studio will be a hub for co-creation, giving our designers and clients the tools to create iconic, enduring experiences.”
The space will also showcase TCS’ cutting-edge work, including its ‘Future athlete project,’ which uses digital twins to monitor health and optimise performance.
TCS north America, president, Amit Bajaj added “Technology is redefining the art of the possible in customer experience. By expanding in New York, one of the world’s most creative capitals, we aim to help clients reinvent how consumers interact with brands in this new AI-driven world.”
TCS Interactive has a track record of delivering award-winning digital solutions, from mobile apps for major sporting events to reimagined omnichannel journeys for global brands. The new Manhattan hub builds on this expertise while reinforcing New York’s reputation as a tech and creative powerhouse.
With over 46,000 associates already in north America and more than 50 years of presence in the region, TCS’ latest investment is both a nod to the city’s commercial resurgence and a commitment to shaping the future of digital experiences.
Because when it comes to design, TCS is proving that the city that never sleeps just got a studio that never stops creating.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
