Ad Campaigns
TCL launches new campaign with Sunrisers Hyderabad
Mumbai: TCL – a leading consumer electronics brand and one of the dominant players in the global TV industry has recently launched an exclusive brand campaign as part of its collaboration with Sunrisers Hyderabad. The campaign is aimed at creating greater awareness for TCL among cricket enthusiasts.
The campaign started with a digital video launch featuring SRH team members including Bhuveneshwar Kumar, Washington Sundar and Umran Malik. The brand film aimed to create a certain sense of relatability and a strong connection with the audience. TCL leveraged social media channels through creatives, AR filters, digital videos, and quiz contests to bring cricket fans to the table and increase the visibility of the brand.
TCL India CEO, Philip Xia said, “The cricket league started a month ago and the time frame of the campaign was perfect to meet our campaign’s objective. We believe the pioneering products of TCL in tandem with a trophy-winning cricket team of SRH were recognised as a potentially powerful combination to bring high-end technology to cricketing fans nationwide”.
The cricket league proves to be a great opportunity to create a top-of-the-mind brand recall for TCL among the audience. The company’s logo was printed on the right sleeve of the SRH jersey coupled with the other activities added an advantage, allowing TCL to generate buzz among cricket fans.
As part of the campaign, a ‘Meet and Greet’ with fans had also been organised with the players of SRH, which included Aiden Markram, Abhishek Sharma, Mayank Agarwal, and Glen Phillip. The event was aimed at creating a platform where the audiences could meet players while being acquainted with TCL.
Additionally, TCL has also created an AR-based filter on Instagram where people can take a selfie with their favourite players and use it on their social media profiles.
In a short span of the campaign, TCL has reached out to over 12 million people, engaging over three million cricket fans till now with 25 million impressions to date and is continuing to attract more cricket fans by the end of the campaign.
TCL’s range of television boasts high-end technological features to give cricket fans the #PitchPerfectView of every match. Its vivid colours and HDR display provide a spectacular view along with immersive audio experiences via Dolby Sound. The wide viewing angle of the TV covers every aspect of the ground, and the exceptional clarity of a QLED screen makes the viewers feel they are on the ground.
TCL is the official sponsor of Sunrisers Hyderabad and has entered into the collaboration fourth time in a row. This has helped the company strengthen its global positioning in the TV industry and express its passion for SRH and cricket.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
