Brands
TCL announces exciting deals for Independence Day
Mumbai: TCL – a leading consumer electronics brand and one of the dominant players in the global TV industry has announced special deals and offers free soundbars on its select 4K, QLED and Mini LED TV range as a part of its Independence Day campaign, starting from 1 August to 31 August 2023.
TCL brings an extensive and wide range of QLED 4K Ultra HD TVs at an affordable price across all its sales platforms. The month-long campaign offers the customers free soundbars and an opportunity to buy TCL’s premium TV range at a down payment of just Rs 76 while the remaining amount can be split into 8, 10 or 15 EMIs on selected models.
Talking about the offer, TCL India CEO Philip Xia said, “Our customers are upgrading to advanced technologies and we want to curate the best experiences for them. With our Independence Day offer, we strive to deliver an exceptional experience, expecting strong sales numbers post this campaign.”
As part of the campaign, TCL buyers can avail free soundbars worth Rs. 7990 and Rs 10,990 on TCL’s premium TV models – 55C645, 55P635 PRO, 43P635 PRO, 50P635 PRO, 43C645, 50C645 and 75C645, 75P635 PRO, and 85P745 respectively. TCL’s premium 4K QLED TV range starts from Rs. 32,990 and goes up to Rs 2,19,990. Each model is equipped with advanced technological capabilities and loaded with the latest smart features.
This exclusive sale is applicable for customers across PAN India on offline brand and its dealership stores. The attractive deals on 76 Independence Day can be availed on selected debit/credit cards – ICICI, SBI, HDFC and Axis Bank credit and debit cards.
To make it a big season of sales, TCL has also unveiled an exclusive integrated marketing campaign for Independence Day and Onam. The campaign emphasises on TCL’s distinctive idea to ‘Celebrate Greatness’ and the spirit of unity in diversity of the country through a myriad of marketing efforts and attractive deals for customers.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
